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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Wednesday, September 02, 2020 |
| Economic Uncertainty Is Resurrecting the CMO Role | ||||
| Rumors that the CMO role is going the way of the dodo bird have been circulating for years. The devaluation of the role is partly the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job. But the current crisis is proving the CMO role is vital. | ||||
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| Play@Work: Unleashing Growth Through Creativity and Innovation | ||||
| MarketingProfs PRO event | ||||
| Don't miss B2B Forum keynote speaker Brian Carroll on November 5. He'll show you how play at work can help you unleash creative genius to spur organizational growth. Check out his session. | ||||
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| Seven Crucial Marketing Automation Workflows You Need for Building Campaigns | ||||
| Marketing automation workflows can engage customers and generate significantly more conversions and sales than ad hoc email campaigns. These are seven workflows vital to successful campaigns. | ||||
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| Three Ways Marketing Can Drive Real Business Impact | ||||
| MarketingProfs event | ||||
| Marketing teams are more remote and distributed than ever, adding even more complexity to the already-tumultuous business environment. How can you improve your team's agility, increase their ability to drive business results, and demonstrate value? It starts with three things. | ||||
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| Listen While You Work: The Media Habits of Remote Employees [Study] | ||||
| Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research. Check out more findings from this study. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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