MarketingProfs: Applying B2B data | Race and marketing | B2B brand-building | Weird job titles | SEO for non-techie marketers

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Tuesday, August 18, 2020

	How B2B Marketers Can Apply Data Effectively: 6 Questions Answered
	YES, You Can Build Passionate Fans in B2B! MarketingProfs PRO event
	Our Most Important Webinar of the Year MarketingProfs event
	The Most Significant Challenges to B2B Brand-Building
	SEO for (Non-Techie) Marketers: The Art of Being Found PRO Master Class
	Where the Ninjas Are: US Cities With the Weirdest Job Titles [Infographic]

How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered

Platform fatigue. IP targeting's limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. The disappearance of in-person events... B2B marketers are facing a host of unresolved issues and questions. Here are some answers.

YES, You Can Build Passionate Fans in B2B!

MarketingProfs PRO event

Why do some brands, even in supposedly mundane categories like car insurance, attract passionate fans? Don't miss David Meerman Scott's B2B Forum keynote on Nov 5. He'll show you how to harness passion to create fans—external and internal—to win big. Get your ticket.

Our Most Important Webinar of the Year

MarketingProfs event

We're going beyond email subject lines or content or marketing tactics in this webinar... We'll tackle some race-related issues facing marketers and organizations today. Join us for this roundtable webinar to help your company create an inclusive, positive work environment. RSVP now.

The Most Significant Challenges to B2B Brand-Building

B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, according to recent research. Check out more findings from this study.

SEO for (Non-Techie) Marketers: The Art of Being Found

MarketingProfs PRO Master Class

If you're looking to make every piece of content count, you won't want to miss this comprehensive (no fluff!) Master Class. You'll gain the confidence to guide the SEO efforts in your organization: setting the strategy, creating the content, and measuring the business impact. Learn more.

Where the Ninjas Are: US Cities With the Weirdest Job Titles [Infographic]

Ninjas like to hide out in Needham MA, geniuses bring their smarts to New York City, and jedis use the Force in Washington DC, according to recent research. Check out the infographic.

Upcoming Events

AUG

[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes

AUG

[Webinar] Benchmarking Your Webinars for a Post-COVID World
sponsored by ON24 | 60 minutes

AUG

[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes

AUG

[Webinar] The Modern Marketer's Guide to Lifecycle Marketing
sponsored by Act-On Software | 45 minutes

SEP

[Friday Forum] Email Marketing
sponsored by Litmus | 3 live sessions

OCT

[PRO Master Class] The Art of Being Found: SEO for (Non-Techie) Marketers
Live Kickoff | 60 minutes

NOV

4–5

[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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