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Your Source for What Matters in Marketing • From the Team at MarketingProfs
 
 
Wednesday, July 29, 2020

Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences
Marcomms Is Different From Crisis Comms: Here's How to Handle Crises
Analytics on the Edge: Lessons in Transforming Data's Impact PRO benefit
Marketing Strategies for the New Normal: A Doubleheader Webinar MarketingProfs event
The Biggest Challenges With Executing Account-Based Marketing [Study]
 
Business as Unusual: Shifting Live Events to Digital and Hybrid Experiences
Unusual times call for unusual thinking and strategic engagements. In the current business environment, to fully realize the objectives of live events that can't take place, take the path mapped out in this article to deliver an experience that exceeds even the most audacious goals.
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Marcomms Is Different From Crisis Comms: Here's How to Handle Crises
Best advice for a marcomms leader to handle a crisis? Take off your marketing hat for a moment because your marketing experience won't get you far enough. But if you need to tackle a menacing issue or an emerging crisis, and you don't have years to retrain, here's what you need to do.
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Analytics on the Edge: Lessons in Transforming Data's Impact
MarketingProfs PRO event
Join Google's digital marketing evangelist, Avinash Kaushik, for a B2B Backstage keynote that will open up your imagination and teach you to think—and use—your data differently. Learn more.
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Marketing Strategies for the New Normal: A Doubleheader Webinar
MarketingProfs event
All of marketing is changing really fast, from strategy to processes to events to much more—including our jobs and careers. But we can learn to adapt. And thrive. And help our companies do the same. These 2 free webinar sessions will cover B2B marketing strategy and agility in tough times and ways to take digital events to the next level. Sign up here (it's free!).
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The Biggest Challenges With Executing Account-Based Marketing Programs [Study]
The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack of budget, according to recent research. Check out findings from this report.
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Profs Picks
MarketingProfs events
In this tough climate, you need to show marketing ROI and prove the worth of your team—and your own. We've all had to double-down on digital and content marketing during this pandemic, and we've all needed to prove we can drive revenue. And doing all that takes some serious planning chops. Which is where this free virtual event comes in: 3 sessions—on measurable content strategy, revenue-driving digital marketing, and a proven planning framework. They're presented by industry experts, with live interactive Q&As, and downloadable resources and guides. Sign up now (it's free!).
You've heard that you should "Be Human" in your marketing. But what does that entail? Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event on Empathy in Marketing features two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness. Sign up today (it's free!).
Upcoming Events
JUL
30
[Doubleheader Webinar Event] Customer Empathy
sponsored by UserTesting | 90 minutes
AUG
13
[Doubleheader Webinar Event] Strategies for the New Normal
sponsored by Adobe - Marketo Engage | 90 minutes
AUG
14
[Friday Forum] Marketing Strategy
sponsored by Obility | 3 live sessions
AUG
18
[Webinar] Demand Gen: Leverage the Combo of Search and Social
sponsored by Workfront | 60 minutes
AUG
25
[PRO Webinar] Analytics on the Edge: Transforming Data's Impact
B2B Backstage with Avinash Kaushik | 60 minutes
NOV
3–6
[San Francisco] MarketingProfs B2B Forum 2020
Risk-Free Cancellation
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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