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Tuesday, July 07, 2020

B2B Brands: 5 Marketing Strategies to Come Out of the Recession Strong
Virtual Event on Marketing Technology: Session 1, Mastering Martech MarketingProfs Event
CMO Compensation: Female Sr. Marketers Outearn Male Sr. Marketers [Study]
How to Find Remote Work [Infographic]
 
B2B Brands: Five Marketing Strategies to Come Out of the Recession Strong
As a B2B brand, the last thing you need is to miss the post-pandemic rebound of the economy when it happens. These five marketing strategies can help you come out of the recession as strong as before—or even better positioned.
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Virtual Event on Marketing Technology: Session 1, Mastering Martech
MarketingProfs event
With 3 sessions, this FREE virtual event—this Friday—has something for everyone. Up first: a framework & best-practices to help you master martech—from acquisition to implementation and beyond. In Session 1, Chris Penn will be your expert guide on "Your Journey to Marketing Technology Nirvana." Join us! Sign up now.
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PRO Now Includes Storytelling Summit... and More!
MarketingProfs PRO benefit
With an annual PRO subscription, you now have access to the 11 on-demand sessions of Storytelling Summit. PRO subscribers register here at no cost. Not yet PRO? Learn more here.
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CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers [Study]
Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to recent research. Check out findings from the study.
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How to Find Remote Work [Infographic]
Remote work continues to grow in popularity as companies find that workers are healthier and more productive at home during the pandemic . Chances are high that various jobs will stay remote when the pandemic eases and eventually ends. See how you can search for, and find, your remote job.
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Profs Picks
MarketingProfs event
You've heard that you should "Be Human" in your marketing. But what does that entail? Mainly, it entails empathy—the foundation of marketing that connects on a deeply human level with your audiences, including prospects and customers. In short, it's a marketing superpower. An upcoming doubleheader event on Empathy in Marketing features two webinar presentations: "The ROI of Empathy: How Marketers Use Customer Empathy as a Business Differentiator" and "Empathy and the Future of Marketing: B2B Success Stories." They feature two highly regarded marketing and customer experience experts who can help you positively transform your marketing's effectiveness. Sign up today (it's free!).
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—Vahe Habeshian, Director of Publications
MarketingProfs

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