MarketingProfs Today

Thursday, September 30, 2021

📋 Table of Contents

1. Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

2. The Role of Music in Your Brand: Sam Parvin on Marketing Smarts

3. Doubleheader Event: Agile Marketing and Planning—Beyond the Basics sponsored webinar

4. 12 Boosts for Speeding Up Your Content Campaign Delivery

5. Excellent Digital Experiences? Sure! But 'Monolithic DXP' vs. 'Composable DXP'? Say What?! sponsored

6. Get Ready for Marketing Madness MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One
article
Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One
Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first. »
The Role of Music in Your Brand: Sam Parvin on Marketing Smarts
podcast
The Role of Music in Your Brand: Sam Parvin on Marketing Smarts
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values. Read more and listen in on this fascinating conversation. »
sponsored webinar
Doubleheader Event: Agile Marketing and Planning—Beyond the Basics
Are you ready to enable greater efficiency and productivity in your marketing team? If so, it's time to level-up your Agile methods. Take an in-depth look at how to make the most of marketing agility. »
12 Boosts for Speeding Up Your Content Campaign Delivery
infographic
12 Boosts for Speeding Up Your Content Campaign Delivery
How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery. Check out the infographic. »
sponsored
Excellent Digital Experiences? Sure! But 'Monolithic DXP' vs. 'Composable DXP'? Say What?!
Building winning digital experiences isn't easy. It's even harder when your tech stack limits you instead of giving you choices—even as customer expectations keep changing and evolving. So what kind of digital experience platform (DXP!) do you need? Get this Gartner report (free!) to help you figure it all out. »
Get Ready for Marketing Madness
MarketingProfs B2B Forum
Coming to your home screen this October, featuring today's leading B2B marketing stars—it's MarketingProfs B2B Forum! Plus, a paid ticket includes a full year of PRO membership, which gives you access to the best marketing content around. Don't miss out.
Learn more
Afoot in the Neighborhood
MarketingProfs community goings-on
Summer is over, but our summer series of "working webinars" is still available for PRO members on demand. Check out each hands-on resource: lead magnetslist-buildingwelcome campaigns, sales campaigns and pipelines, and nurture campaigns.
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage), is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, and Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
B2B Lead Generation Company bant.io Now Accepts Cryptocurrency to Serve a Vibrant Startup Economy Yahoo Finance
Casted Enhances Platform Capabilities With Video Component Demand Gen Report
Really Simple Systems Launches CRM Customization Service PR Newswire
Melio Opens Western Headquarters in Denver to Support Rapid Growth The Street
Beyond Codes Signs Seven AI Product Companies PR Newswire
Trust, Plastiq Partner on New Marketing Payments Method PYMNTS
Upcoming Events
SEP
30
[Webinar] Agile Marketing and Planning—Beyond the Basics
90 minutes | sponsored by Adobe Workfront
OCT
7
[Webinar] What's Ahead? Four Marketing Execs Discuss the Future of Marketing
45 minutes | sponsored by Cvent
OCT
13-14
[Online Event] MarketingProfs B2B Forum | Fall 2021
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