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Together with All-Inclusive TV agency
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Thursday, August 18, 2022
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| sponsored webinar |
| Using Event Tech to Empower Field Marketers |
| Field marketing teams often use video conferencing platforms to move prospects down the sales funnel; however, attendees' experience can be vastly elevated by using data-driven and customizable event tech platforms that prove ROI. Join us to explore the ways such platforms can help field marketing teams drive more targeted quality leads. » |
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| sponsored report |
| Learn How Data Becomes Marketing Intelligence |
| Today's marketing leaders gather, prepare, and analyze data, then turn it into strategic rocket fuel. Download this report to find out what metrics they're paying attention to, how privacy laws are affecting the way they think about campaigns, and how they're letting their data lead the way. » |
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Lead Magnet... or B2B Repellent?
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MarketingProfs webinar
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| A strong lead magnet has four jobs: Profile your prospects, educate them, move MQLs to SQLs, and address objections early in the journey. Are your lead magnets working that hard? How to Build a High-Converting Lead Magnet is 100% free training dedicated to attracting better customers with your lead magnets. Join Kenda Macdonald and the MarketingProfs community on Aug 24 at 12pm ET. Open to everyone! |
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| Profs Picks |
| sponsored |
| Imagine what your experience would be like if you always watched the same TV channel. Our marketing can get just as tiresome—and ineffective—if we ignore what marketing channels other than our default ones can do for us. Most performance-driven brands designate less than half their marketing budget to brand-building. Digital's short-term results made that approach possible—but only temporarily. Because a changing industry landscape is now making that approach unsustainable. So, does thinking long-term mean giving up marketing accountability? Absolutely not. But it does mean re-evaluating your media mix and the value of channels beyond digital—channels with the power to drive both brand and sales. Channels like TV. With All-Inclusive TV advertising, Marketing Architects invests its own money to produce, analyze, and optimize your TV campaign. All you pay for is media, helping you make a bold growth move at an extreme cost advantage. See how you, too, can drive both brand and sales. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
| We know that you know how unmissable the MarketingProfs B2B Forum is. Your manager... maybe not. Never fear: We've put together a special guide designed for convincing your boss to send you to Boston! Go grab it: Your Guide to Making the Case. |
| Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you. |
| How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you! |
| Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on. |
| A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line. |
| News You Can Use |
| Updates from around the industry |
| Conversica and Gainsight Announce First Integration Harnessing AI to Empower Customer Success Teams to Work More Efficiently at Scale AiThority |
| Ampersand Expands Offering With Creator-Integrated Services shots |
| Skedda Partners With Five Elms Capital to Modernize Space Management and Scheduling PR Newswire |
| SugarCRM Named a Top Vendor in Constellation ShortList for B2B Marketing Automation for Small and Midsize Business MarTech Series |
| FinTech Company BigCart Partners With OpenText to Offer Companies Faster, Easier Payment Solution Business Wire |
| B2B Comparison Digital Platform Sonary Helps Users Find the Right Software Solutions and Make Well-Informed Decisions EIN News |
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