MarketingProfs Today

Wednesday, June 28, 2023

📋 Table of Contents

1. Why a CXO Alone Won't Solve Your CX Problems

2. B2B = Back to Boston! MarketingProfs B2B Forum

3. The Mechanics of Running a Content-First B2B Marketing Department Marketing Smarts Live Show

4. Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition sponsored webinar

5. The Biggest Benefits of Improving Company Culture

6. SEO Wins Lead Gen MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Why a CXO Alone Won't Solve Your CX Problems
article
Why a CXO Alone Won't Solve Your CX Problems
If you're concerned about your company's customer experience, don't just throw a CXO into the fray and expect that person to fix it. Leaders need buy-in from all departments to improve customer experience. »
MarketingProfs B2B Forum
B2B = Back to Boston!
Need to get out of your house or office? Want to dive into learning something new? Do you enjoy shenanigans (for introverts and extroverts!) with other B2B marketers? We're here for you! Join us this October in Boston for an intimate, insights-packed, shenanigans-filled B2B Forum event. It might just be the best thing you do this year! Get your ticket now. »
The Mechanics of Running a Content-First B2B Marketing Department
Marketing Smarts Live Show
The Mechanics of Running a Content-First B2B Marketing Department
What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable insights and tips from content marketing expert Joe Pulizzi. Read more and watch the video. »
Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition
sponsored webinar
Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition
Marketing automation drives your demand-generation engine. Join us to discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. »
The Biggest Benefits of Improving Company Culture
research
The Biggest Benefits of Improving Company Culture
Executives say the biggest benefits of improving company culture are increased productivity and improved retention, according to recent research. Check out the study findings. »
SEO Wins Lead Gen
MarketingProfs Master Class for PRO members
SEO ranked best for B2B lead gen in 2022 (source: Sagefrog). Do your SEO results agree? If you need an SEO tune-up, check out our in-depth Master Class, The Art of Being Found: SEO for (Non-Techie) Marketers. Hosted by Andy Crestodina of Orbit Media. Streaming now!
Generate leads with SEO
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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News You Can Use
Updates from around the industry
Kaon Interactive Adds AI-Based Navigation and Personalized Learning to Its Award-Winning B2B Customer Engagement Platform CMSWire
Merge Releases Integrations Management, a Suite of Features for Full Control and Visibility Over Customer Integrations PR Newswire
ForwardAI Announces Forwardly Partner Program to Deliver Instant Payments to More Businesses Digital Journal
Predactica Integrates Azure OpenAI Capabilities Into Its SaaS Machine-Learning Platform PRWeb
ManoByte Becomes First Black-Owned Business to Receive HubSpot Solutions Partner Status PR Newswire
Cogent Solutions Unveils a Dynamic Brand Refresh as It Enters Its Fourth Year EIN News
Upcoming Events
JUN
28
AI for Content Creators | What Content Creators Need to Know About Generative AI
Session 2 of our 9-week virtual event about how you can use AI to boost your productivity, your creativity, and your career
JUN
29
Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
AUG
11
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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