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Friday, June 23, 2023

📋 Table of Contents

1. Four Crisis Communications Lessons We Learned From 2022

2. Identifying the Best Advertising Strategy for Your Business Marketing Smarts Live Show

3. Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition sponsored webinar

4. For Long-Term Market Advantage, Analyze Yourself

5. LAST DAYS to Save! Spring Sale Is Ending MarketingProfs B2B Forum

6. Red Alert: Google to Retire Universal Analytics on July 1 MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Crisis Communications Lessons We Learned From 2022
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Four Crisis Communications Lessons We Learned From 2022
Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis. »
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Identifying the Best Advertising Strategy for Your Business
Marketing Smarts Live Show
Identifying the Best Advertising Strategy for Your Business
Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today. Tune in! »
Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition
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Fast and Furious: Optimize Your Marketing Automation to Outpace the Competition
Marketing automation drives your demand-generation engine. Join us to discover how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to accelerate your business. »
For Long-Term Market Advantage, Analyze Yourself
article
For Long-Term Market Advantage, Analyze Yourself
Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success. »
MarketingProfs B2B Forum
LAST DAYS to Save! Spring Sale Is Ending
You only have FOUR more days to save on your B2B Forum ticket before prices go up on 6/27! What are you waiting for? Over 50 sessions. Pre-conference workshops. Networking. Roundtables. One-on-one consultations with industry experts. Fun, games, and shenanigans. Named the "best event for B2B marketers, hands down" by a 2022 attendee, B2B Forum is THE marketing event you do not want to miss. Get your ticket before Tuesday to save on the B2B magic. »
Red Alert: Google to Retire Universal Analytics on July 1
MarketingProfs Master Class for PRO Members
Google is shutting down its web measurement tool Universal Analytics on July 1, pushing users to Google Analytics 4. Is your marketing team ready? Get up to speed on conversion goals and data reports with the Google Analytics 4 for Marketers Master Class, hosted by Christopher S. Penn. All 13 convenient video lessons are available now to PRO and PRO Teams members!
Prepare for GA4
Profs Picks
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Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Momentive Names Eric Johnson CEO and Announces Plans to Return to Iconic SurveyMonkey Brand Business Wire
AI Product Placement Firm Rembrand Sets Its Sights on Hollywood Campaign US
Rebrandly Expands Global Reach With New Executive Appointments PR Newswire
Amplemarket Launches 'Buying Intent Signals' to Find Prospects Involved in the Buying Process With Your Competitors Benzinga
Opporture Unveils Moder8, an Exclusive B2B Platform Redefining AI Model-Building EIN News
Sequel.io Releases the First AI Solution to Turn Live Events Into SEO-Optimized Content in Seconds Benzinga
Upcoming Events
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AI for Content Creators | What Content Creators Need to Know About Generative AI
Session 2 of our 9-week virtual event about how you can use AI to boost your productivity, your creativity, and your career
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Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition
45-minute webinar | sponsored by Act-On
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
AUG
11
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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