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Friday, June 9, 2023

📋 Table of Contents

1. Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence

2. You Ask, MarketingProfs Answers AI-powered Q&A tool

3. A Marketer's Guide to YouTube for Business Marketing Smarts Live Show

4. Select, Set Up, and Deploy an Optimal Marketing Strategy MarketingProfs Friday Forum

5. Customer Benefits: A Brief Introduction to Why Customers Buy Your Products

6. Summer Is on Its Way MarketingProfs B2B Forum

7. Not Ready for GA4? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence
article
Connect, Gather, and Learn: Why Events Are the Unheralded Engine of the First-Party Data Resurgence
You need first-party data! they all say. But your website-form opt-ins are weak. Where can you get that data when you need it? From events. »
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Report: Discover the Power of Multichannel Advertising
StackAdapt surveyed 200 agency and brand decision-makers to gain insight into the most effective multichannel marketing strategies. Check out the report to learn the benefits of a multichannel approach, along with tips and insights for top channels. Download the report now! »
You Ask, MarketingProfs Answers
AI-powered Q&A tool
You Ask, MarketingProfs Answers
Got a marketing question? Try our new AI-powered assistant, Ask Jay! Trained on 20+ years of MarketingProfs resources, articles, transcripts, and more, Ask Jay gives you B2B-marketing-focused answers to your burning questions. Try Ask Jay now! »
A Marketer's Guide to YouTube for Business
Marketing Smarts Live Show
A Marketer's Guide to YouTube for Business
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode. »
Select, Set Up, and Deploy an Optimal Marketing Strategy
MarketingProfs Friday Forum
Select, Set Up, and Deploy an Optimal Marketing Strategy
Marketing strategy decisions can be a balancing act. So many new technologies and tactics make them overwhelming. Join three experts for a forum on marketing strategy that will cover counterintuitive marketing, ABM and display ads, and how to prepare for the next few years. Walk away with strategic wisdom! »
Customer Benefits: A Brief Introduction to Why Customers Buy Your Products
article
Customer Benefits: A Brief Introduction to Why Customers Buy Your Products
When as a marketer you identify and focus on benefits, you ensure that you are focusing your attention on what customers are really buying; as a result, you don't waste money and energy in your marketing efforts.  »
MarketingProfs B2B Forum
Summer Is on Its Way
Temperatures are heating up outside... and prices to attend our B2B Forum conference are soon going to increase right along with them! Don't miss out on the ultimate destination for marketers to learn how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Tactical sessions. Inspirational keynotes. Fun, games, and shenanigans. Immeasurable connections. Join us in Boston for the event of the year. But hurry! Prices increase this month! Get your ticket now. »
Not Ready for GA4?
MarketingProfs Master Class for PRO Members
Are you being forced into Google Analytics 4 in July... but you're still not sure how to use it? We got you. Get comfortable with setting conversion goals, creating monetization reports, and making data-based decisions with Christopher S. Penn in the Google Analytics 4 for Marketers Master Class. Watch all 13 convenient video lessons on-demand.
Get the GA4 goods
Profs Picks
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The marketing world is moving at such a lightning-fast pace that marketers' time is always well-spent learning new skills. Even better if they can get those skills for free. Well, you're in luck: StackAdapt is offering a free Digital Out-of-Home Channel (DOOH) Certification course! Take your programmatic knowledge to the next level with a program that goes from a basic introduction to tangible strategies on how to apply DOOH in the programmatic ecosystem. You'll elevate your skills and make DOOH advertising your specialty! Check out the course now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
Forrester Unveils Customer-Obsessed Growth Engine at Its B2B Summit Forbes
Three Rings Launches Growth Marketing Division With Expanded Demand Generation Services Martech Cube
LinkedIn Launches the CMO Scorecard, B2B Index, and B2B Leaderboard Destination CRM
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Upcoming Events
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Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
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AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
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6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
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Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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