MarketingProfs Today

Friday, June 2, 2023

📋 Table of Contents

1. Top 3 Use Cases for Data Clean Rooms

2. Distributed Marketing: How to Avoid Chaos sponsored webinar

3. How to Authentically Brand Yourself in a Digital World | MarketingProfs Live Show YouTube show

4. Everywhere You Look, It's AI MarketingProfs B2B Forum

5. Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis

6. Get Instant Answers to Your Marketing Questions AI-powered Q&A tool

7. What's Your Story? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top 3 Use Cases for Data Clean Rooms
article
Top 3 Use Cases for Data Clean Rooms
Data privacy standards have complicated the process of obtaining reliable customer data. Are clean rooms here to save the day? Maybe, maybe not... but they can certainly help. »
Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
sponsored webinar
Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
How can you make the best of a distributed team? Multiple locations and channels can result in disparate data sources, branding inconsistency, disjointed workflows, and lousy ROI. But that doesn't have to be the case. Discover how to make distributed marketing work. »
How to Authentically Brand Yourself in a Digital World | MarketingProfs Live Show
YouTube show
How to Authentically Brand Yourself in a Digital World | MarketingProfs Live Show
Eric Yaverbaum has had countless successes in his career, but he manages to keep a handle on what truly counts in both career and life. And he has a lot of wisdom to impart that every marketer should be keen to keep in mind. Tune in! »
MarketingProfs B2B Forum
Everywhere You Look, It's AI
Is your head spinning from all the AI buzz? How are marketers going to handle another big shift in how they market for B2B? Find out at our MarketingProfs B2B Forum! Half a dozen sessions on various aspects of AI will help you gain a better understanding of how to use it, how to prepare and shift from a traditional marketing mindset, what legal concerns you should have, and more. And don't worry: There are plenty of other topics and activities to keep you balanced throughout the conference. Get your ticket before prices increase in June! Explore the program now. »
Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis
article
Market Segmentation: Where Companies Go Wrong and Why You Need Differential Advantage Analysis
Welcome to a highly misunderstood topic: segmentation. This article explains what marketers tend to get wrong about segmentation, what's a better way to segment, and why doing a differential advantage analysis after segmentation can help you beat the competition. »
Get Instant Answers to Your Marketing Questions
AI-powered Q&A tool
Get Instant Answers to Your Marketing Questions
Try our new AI tool that answers your marketing questions based on decades of MarketingProfs resources! We call it Ask Jay. It's still in Beta, but we think it's pretty cool. »
What's Your Story?
MarketingProfs Master Class for PRO members
Relationships matter, even in B2B and "boring" industries. After all, your buyers are human, too. So connect with them through a powerful story! Discover your brand's compelling story with Ekaterina Walter's Master Class. All 19 bite-sized video lessons are available for PRO now in B2B Storytelling for Humans: Stories That Inspire Buyers to Action.
Inspire buyers to action
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Eight mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto' »
Spotify Marketing: A Beginner's Guide [Infographic] »
What Makes Customer Service Experiences Great or Terrible? »
Communities Are the Future of Marketing | Marketing Smarts Live Show »
Color Wheel Theory: Your New SEO Content Framework »
The Role of Authenticity in the Online Path to Purchase [Infographic] »
News You Can Use
Updates from around the industry
MDS Global Launches AI-powered Marketing Decision Intelligence Platform That Enables Telcos to Reduce Churn and Increase Revenues Business Wire
SURREAL Launches Consulting Services to Optimize Value for Companies Seeking Customer Engagement in the Metaverse PR Newswire
Corporate Visions Introduces a Research-Backed Approach for Winning Back Lost Customers PR Newswire
Vartana Lands $20M Investment to Scale Its Sales Closing Platform TechCrunch
Consensus and Salesloft Integrate Demo Automation to Upgrade Sales Engagement Best-Practices PR Newswire
Veritone to Acquire Broadbean, Signifying Deeper Global Commitment for Veritone’s AI-Powered Human Resources Solutions Business Wire
Upcoming Events
JUN
8
Distributed Marketing: How to Avoid Brand Chaos, Fragmented Data, Workflow Waste, Insufficient Scale, and Lousy ROI
60-minute webinar | sponsored by Acquia + Material
JUN
9
Marketing Strategy Friday Forum
3 sessions on content marketing | sponsored by ZoomInfo
JUN
20
Expert Email Marketing Tips That Are Working NOW!
45-minute webinar | sponsored by Airmeet
JUN
21
AI for Content Creators
Session 1 of our all-new, 8-week online event for content creators, writers, and other future-focused marketers
JUN
22
6 Proven Ways to Increase Marketing's Impact on Sales Results
60-minute webinar | sponsored by ON24
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.