MarketingProfs Today

Wednesday, October 25, 2023

📋 Table of Contents

1. Mastering Account Penetration: Four Essential Tactics for Sales Success

2. Dial Up Your Event Engagement sponsored guide

3. Unleashing the Power of Short-Form Video

4. How to Make Paid Social Work for B2B SaaS sponsored webinar

5. Are Businesses Planning to Give Their Employees Raises in 2024?

6. Missed Jay Schwedelson's Email Marketing Presentation? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Mastering Account Penetration: Four Essential Tactics for Sales Success
article
Mastering Account Penetration: Four Essential Tactics for Sales Success
Account penetration is a useful metric to determine how effective your sales and marketing strategies have been. This article provides tips on how to improve that metric. »
Dial Up Your Event Engagement
sponsored guide
Dial Up Your Event Engagement
Events—digital, in-person, or hybrid—are the most efficient way to engage your audience. They create personalized brand experiences, generate more demand, and deepen customer relationships. In this free e-book, discover how to improve engagement and make your next event the best yet. »
Unleashing the Power of Short-Form Video
video
Unleashing the Power of Short-Form Video
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up! Tune in! »
How to Make Paid Social Work for B2B SaaS
sponsored webinar
How to Make Paid Social Work for B2B SaaS
B2B SaaS companies often struggle to convert social media leads into paying customers. But if you're not targeting your exact buyer with the right offer, you're not going to get the results you want. Discover a framework that will transform your social media advertising from an expense to a revenue generator. »
Are Businesses Planning to Give Their Employees Raises in 2024?
research
Are Businesses Planning to Give Their Employees Raises in 2024?
Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to recent research. Check out the study findings. »
Missed Jay Schwedelson's Email Marketing Presentation?
MarketingProfs Master Class for PRO members
If you missed Jay Schwedelson's email marketing presentation at B2B Forum, you're not completely out of luck: Jay recorded a long-form Master Class covering many of the same topics in far greater detail than time allowed at B2B Forum. Stream The Real Truth About Email Marketing now—free for PRO members!
Get all 21 videos
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
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The Top Generative AI Tools for B2B Marketers [Infographic] »
Unlocking Untapped Potential: Six Ways to Accelerate Growth Through Existing Accounts »
The New Business Environment for Marketing Agencies in 2023 »
How to Build a Great Marketing Team in 2023 | Marketing Smarts Live Show »
How Enterprises Are Using AI for Email Marketing »
News You Can Use
Updates from around the industry
CoHost Announces the Launch of Prefix That Aims to Demystify Podcast Audiences for Brands and Agencies Business Wire
Televerde Named a Top Workplace by Phoenix Business Journal and CornerStone Staffing PR Newswire
6sense Breakthrough Recap: B2B Orgs Increase Pipeline to Revenue Creation by Prioritizing Automation, Communication, and Alignment Demand Gen Report
Duda Adds SEO Automation to Their AI Assistant for Enhanced Efficiency Search Engine Journal
eGifter Launches eGifter SmartKYB to Improve B2B Customer Vetting PRWeb
Balance, Hokodo Partner on B2B BNPL in North America, Europe PYMNTS
Upcoming Events
OCT
26
How to Make Paid Social Work for B2B SaaS
45-minute webinar | sponsored by Directive Consulting
NOV
2
The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto
NOV
8
Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner
NOV
9
Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent
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