MarketingProfs Today

Wednesday, August 16, 2023

📋 Table of Contents

1. A Five-Step Framework for ROI From Personalized Customer Experiences

2. Keys to Driving Webinar & Digital Event Registration sponsored webinar

3. How Marketing AI and Automation Are Helping Small Businesses

4. The Marketers You'd Like to Market To? They're Here at MarketingProfs!

5. The Three Pillars of Winning Communication—Value, Passion, and Connection

6. Does Marketing Leadership Value Team Training? MarketingProfs report

7. Stories Stand Out MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

A Five-Step Framework for ROI From Personalized Customer Experiences
article
A Five-Step Framework for ROI From Personalized Customer Experiences
Although its importance is never denied, "personalization" in marketing can be such a nebulous word. Is it even measurable? How do you find out whether it affects the bottom line? Check out this five-step guide. »
Keys to Driving Webinar & Digital Event Registration
sponsored webinar
Keys to Driving Webinar & Digital Event Registration
It's an art... AND it's science. And you can master both to avoid near-empty digital rooms for your webinars and online events. Learn best-practices from ON24 for increasing your audience from tens to thousands. Gather the masses and drive pipeline! »
How Marketing AI and Automation Are Helping Small Businesses
research
How Marketing AI and Automation Are Helping Small Businesses
Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research. Check out the study findings. »
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
advertise with MarketingProfs
The Marketers You'd Like to Market To? They're Here at MarketingProfs!
Like you, they read this newsletter and others, attend our sought-after webinars and virtual events, listen to our podcasts, engage in networking at our in-person events, and visit our website to learn and advance their careers.

That gives you a range of advertising and sponsorship opportunities to reach them in the right context—a marketing site where they come to learn and interact. They're here with open minds, looking for opportunities.

From lead gen to branding and thought leadership... you too have opportunities—for reaching them.

See how you can market to marketing decision-makers. »

The Three Pillars of Winning Communication—Value, Passion, and Connection
video
The Three Pillars of Winning Communication—Value, Passion, and Connection
Framed as a discussion about business communication, this week's episode of the Marketing Smarts Live Show and all the wisdom and banter contained therein could pertain to all walks of life, personal and professional. Tune in! »
Does Marketing Leadership Value Team Training?
MarketingProfs report
Does Marketing Leadership Value Team Training?
The new State of B2B Marketing Training Report reveals that marketing leadership doesn't invest in B2B marketing training. Maybe that's why 23% of marketing teams don't work well together? Make the case for better team training with the 2023 State of B2B Marketing Training Report. Get the free report now! »
Stories Stand Out
MarketingProfs Master Class for PRO Members
Want a good story that makes your brand stand out? Brand bard Nick Westergaard reveals how he shapes brand stories into an impactful, memorable message—and how you can, too. Discover how to use stories to create a standout brand today!
It all started with this Master Class...
Afoot in the Neighborhood
MarketingProfs community goings-on
MarketingProfs PRO members, if you haven't yet tried one of our Working Webinar Series, check out the new Working Webinars hub where you can filter them by topic, or just scroll until your favorite expert catches your eye. And don't miss our newest series, Pam Didner's How to Build a Successful GTM Marketing Plan
Are you ready for the AI revolution? Join us for our special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Ten mind-blowing sessions in total, delivered by your fave speakers, including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
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