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Wednesday, July 12, 2023

📋 Table of Contents

1. Three Keys to Successful Marketing Process Automation Implementation

2. The Power of a B2B Referral Generation Program Marketing Smarts Live Show

3. Ensure a Great Customer Experience at Every Touchpoint MarketingProfs Friday Forum

4. The Biggest Blocks During the Email Production Process

5. Packed Pipeline? MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Three Keys to Successful Marketing Process Automation Implementation
article
Three Keys to Successful Marketing Process Automation Implementation
Digital transformation can't be done all at once or off the cuff. Adopting automation and new martech must be a deliberate process that ensures business success while prioritizing the right tech. »
Five Proven Ways to Get More Leads From Your Forms
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Five Proven Ways to Get More Leads From Your Forms
The data scientists at Typeform analyzed 10,000 lead gen forms and found the most common characteristics of the top performers. To improve your lead numbers, follow these simple tips and tricks. »
The Power of a B2B Referral Generation Program
Marketing Smarts Live Show
The Power of a B2B Referral Generation Program
Many companies perceive referrals to be out of their control—as something that just happens whenever they get lucky. But that's not how it should work. You can—and should—be generating referrals systematically. Tune in! »
Ensure a Great Customer Experience at Every Touchpoint
MarketingProfs Friday Forum
Ensure a Great Customer Experience at Every Touchpoint
Without your customers, you wouldn't have a successful business. That's why it's so important to keep them coming back. Join us for three expert-led sessions covering every aspect of CX, including voice of the customer, hyper-personalization, and more. It's time to maximize your CX impact. »
The Biggest Blocks During the Email Production Process
research
The Biggest Blocks During the Email Production Process
Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research. Check out the study findings. »
Packed Pipeline?
MarketingProfs Working Webinar for PRO Members
If your message doesn't match your market, you won't get the leads you need. So how do you ensure you've got that all-important match? B2B buyer personas! Discover how to research, create, and use buyer personas in the PRO exclusive Working Webinar series, Building and Using B2B Buyer Personas to Grow Revenue. Hosted by Ardath Albee. Available on-demand now!
Build (and use!) buyer personas
Profs Picks
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Obtaining information from prospects is a value exchange: The more you give them, the more you get. Typeform is a refreshingly different, people-friendly form-builder that helps 150,000+ businesses get more signups, more feedback, and more data. Equipped with striking visuals, a conversational flow, and powerful data-gathering capabilities, Typeform empowers brands to give more and get more with each form. Want to discover how to get more leads from your forms? Check out Typeform today.
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
ZoomInfo Launches Bold New Brand Campaign Targeting Go-to-Market Professionals Business Wire
ClickDimensions Disrupts B2B Sales and Marketing With Groundbreaking Account-Based Approach InvestorsObserver
Versus Unveils VersusLM, a Powerful AI Constellation for Interactive Content Creation PR Newswire
BlueAlly Acquires B2B Technologies FinSMEs
Kaon Interactive Awarded Patent for Multiuser Augmented Reality Technology PR Newswire
SBI Acquires Sales Readiness Group PR Newswire
Upcoming Events
JUL
12
How to Write Like the Robots Can't
Ann Handley presents session 4 of AI for Content Creators
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14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
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18
5 Steps to Build a Solid Marketing Plan
45-minute webinar with Pam Didner
JUL
19
AI, Content, & the Law: What Marketers Need to Know Right Now
Session 5 of AI for Content Creators
JUL
20
Closing the Gap: How You Can Get Sales to Use Your Marketing-Generated Content
60-minute webinar | sponsored by Allego
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11
Email Marketing Friday Forum
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