MarketingProfs Today

Friday, July 7, 2023

📋 Table of Contents

1. Third-Party Cookie and Data Deprecation: What's a Marketer to Do?

2. Ensure a Great Customer Experience at Every Touchpoint MarketingProfs Friday Forum

3. Generate High-Quality Traffic That Turns Into Leads and Sales Marketing Smarts Live Show

4. Lighten the Mood While You Learn MarketingProfs B2B Forum

5. The Marketing Strategy of Launching a Brand-New Product

6. From One Lead Magnet to the Next MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Third-Party Cookie and Data Deprecation: What's a Marketer to Do?
article
Third-Party Cookie and Data Deprecation: What's a Marketer to Do?
Losing third-party data as a source of customer information will be a challenge. But it could be an excellent opportunity to recharge your customer relationships. »
Ensure a Great Customer Experience at Every Touchpoint
MarketingProfs Friday Forum
Ensure a Great Customer Experience at Every Touchpoint
Without your customers, you wouldn't have a successful business. That's why it's so important to keep them coming back. Join us for three expert-led sessions covering every aspect of CX, including voice of the customer, hyper-personalization, and more. It's time to maximize your CX impact. »
Generate High-Quality Traffic That Turns Into Leads and Sales
Marketing Smarts Live Show
Generate High-Quality Traffic That Turns Into Leads and Sales
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out. »
MarketingProfs B2B Forum
Lighten the Mood While You Learn
You learn better when you also have opportunities to have fun. That's why we're packing our MarketingProfs B2B Forum with healthy doses of learning AND laughs. Along with the 50+ sessions, optional workshops, roundtable discussions, and one-on-one Ask an Expert consultations, we're bringing the shenanigans! A Boston photo walk. A B2B carnival. A fun run. B2B bingo! And that's just a sample. Find your favorite shenanigan! »
The Marketing Strategy of Launching a Brand-New Product
article
The Marketing Strategy of Launching a Brand-New Product
To help us think strategically about the benefits and risks of launching a brand-new product to the market, it's useful to frame the process as the stages of a life cycle, especially from customer point of view—i.e., the types of customers a company will attract at each stage. »
From One Lead Magnet to the Next
MarketingProfs Working Webinar for PRO Members
One lead magnet pulls them in. But after that—do you have more magnetic content to pull your audience deeper into your solution? Kenda Macdonald reveals how she builds nurture campaigns with cascading lead magnets in Session 3 of her Working Webinar series, "Score, Plan, Convert: Demand Generation." Get Kenda's insights to convert more prospects into paying customers. Stream it now!
Move lead magnets like dominoes
Afoot in the Neighborhood
MarketingProfs community goings-on
Are you ready for the AI revolution? Join us for a special event series this summer: AI for Content Creators. Learn what the robots can do for you! Get wisdom from real human beings! Make great content bow to your will! Nine mind-blowing sessions in total, delivered by your fave speakers including Ann Handley, Wil Reynolds, Christopher S. Penn, and more. You can't afford to miss this! Register now to rule the content robots.
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Why Google Analytics 4 Requires Your Immediate Attention | Marketing Smarts Live Show »
A B2B Product Launch Checklist: Eight Essential Elements »
How to Be More Customer-Focused »
A B2B Marketer's Guide to Marketing Attribution: Bonnie Crater on Marketing Smarts [Podcast] »
Why Now Is the Time to Embrace a DXP + DAM Martech Solution »
How to Recruit and Retain Gen Z Talent [Infographic] »
News You Can Use
Updates from around the industry
Inbox Insight Releases Targeted Demand Generation: The Bridge to ABM Content Hub Digital Journal
HeartCore Signs CMS Licensing Agreement With INTRIX Yahoo Finance
Gaia Media Launches Highly Effective and Target-Oriented B2B Demand Generation Services The Business Standard
Optiversal Announces $4.2M in Seed Funding Martech Cube
Korean Startup Relate Unveils Game-Changing Sales CRM Software for B2B Startups KoreaTechDesk
BigCommerce Empowers Merchants to Grow International Business With Localized Shopping Experiences Business Wire
Upcoming Events
JUL
14
Customer Experience Friday Forum
3 sessions on customer experience | sponsored by Salesforce
JUL
18
5 Steps to Build a Solid Marketing Plan
45-minute webinar with Pam Didner
AUG
11
Email Marketing Friday Forum
3 sessions on customer experience | sponsored by Litmus
OCT
4-6
MarketingProfs B2B Forum
Join us live in Boston or online for over 50 insight-packed sessions, full-day workshops, and unforgettable activities
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.