Contributed by Ayaz Nanji
- Evergreen Content: What Marketers Need to Know [Infographic]
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes ...
- Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations
B2B leaders say the most common reasons sales technologies don't meet their expectations are because of internal organizational issues rather ...
- Is AI More Creative Than Marketers?
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower ...
- 100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]
Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type ...
- The 50 Highest-Earning Social Media Creators [Infographic]
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular ...
- The Paid Channels Marketers Plan to Increase Spend On in 2024
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the ...
- Salary Trends for US Digital Marketers
What is the average salary of a digital marketer in the United States? How do average salaries differ by work ...
- Which Hogwarts House Do Marketers Belong To? [Infographic]
Have you ever wondered which Harry Potter house fits you best as a marketer? If so, you're in luck. This ...
- When Do B2B Buyers Contact Vendors?
B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized ...
- Seven Major Design Trends for 2024 [Infographic]
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry ...
- Generative AI in Marketing: How B2B and B2C Adoption Differ
Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use ...
- A 24-Point Content Marketing Checklist for 2024 [Infographic]
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your ...
- The Incredible Amount of Data Generated Online Each Minute [Infographic]
This infographic examines online user behavior through the amount of data generated and consumed every minute across high-traffic platforms and ...
- The Top Content Challenges of Businesses: Volume and Budget
Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating ...
- B2B Marketing Budget and Spend Trends for 2024
Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research.
- How AI and the Metaverse Impact the Datasphere [Infographic]
Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well ...
- Subdomain vs. Subdirectory: Which Is Better for Your Website? [Infographic]
This infographic delves into the differences between website subdomains and subdirectories and looks at how each impacts SEO.
- Marketers' Business and Budget Expectations for 2024
Some 61% of marketers expect business will improve in 2024 and 41% of believe their marketing budgets will increase next ...
- What B2B Software Buyers Look for in Online Reviews
B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease ...
- The Impact of Remote Workers' Cybersecurity Mistakes [Infographic]
This infographic looks at what can happen if remote workers make common cybersecurity mistakes such as failing to encrypt data ...
- How to Get Started With Organic Website Marketing [Infographic]
This infographic provides a five-step plan for developing, executing, and optimizing an organic strategy for your website.
- The Top Priority of B2B Go-to-Market Leaders in 2024
B2B go-to-market leaders say their top priority in 2024 is to strengthen alignment among their teams, according to recent research ...
- The Top Driver of Employee Retention Is Meaning
A survey of 1,252 workers in the United States found that meaning is the factor most strongly correlated with people ...
- Six Social Media Marketing Predictions for 2024 [Infographic]
This infographic looks at six predictions for 2024: the continued rise of social shopping, chatbots and messaging apps, social-powered customer ...
- How Texting Can Deliver Value for Businesses [Infographic]
How can texting help businesses with their marketing and operations? To find out, Text Request surveyed professionals across a wide ...
- 2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in ...
- How Color and Lighting in Images Affect Brand Perception [Infographic]
This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.
- What Makes Vendor Content 'High Value' for B2B Buyers?
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed ...
- Are MBAs Prepared for Emerging Technologies? [Infographic]
Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according ...
- The Data-Related Activities Marketers Spend the Most Time On
Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according ...
- B2B Multichannel Marketing: Top Channels, Trends, and Challenges
B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research ...
- How to Nurture Your Marketing Message [Infographic]
This infographic looks at four approaches to take for successfully developing your message: focusing on your target market, alluding to ...
- Undivided Attention: A Key Benefit of Traditional Mail Marketing
Nearly two-thirds of people say they give a piece of traditional mail their undivided attention while looking at it, according ...
- The 10 Biggest Emerging Global Risks According to Experts
Which global risks do experts believe will have the most impact on society in the near future? Is the general ...
- Why Employees Are Hesitant to Ask for a Raise [Infographic]
This infographic looks at the share of US workers who want a raise, the size of the raise they want, ...
- Seven Tactics Marketers Can Learn From IKEA [Infographic]
Furniture retailer IKEA has one of the most recognizable and well-liked brands in the world. So, what are the secrets ...
- The Importance of 'Dark' Social Media for Marketers
Marketers estimate that nearly half of online conversations about their brand or offerings now occur on "dark" social media channels ...
- How to Design Surveys to Make Better Business Decisions [Infographic]
This infographic looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and ...
- What Makes B2B Influencer Marketing Programs Successful
Marketers who rate their B2B firm's influencer program as very effective are more likely to say they outsource the work, ...
- The Perils of Relying on Self-Reported Survey Respondents [Infographic]
Relying on self-reported survey respondents when conducting market research may lead to flawed data and incorrect conclusions, according to a ...
- How Well Do Senior Marketers Understand AI?
Most senior marketers say their understanding of artificial intelligence is at the beginner or intermediate level, according to recent research ...
- How the Responsibilities of B2B Marketing Teams Are Changing
Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and ...
- The 20 Companies That Produce the Most CEOs [Infographic]
Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according ...
- The Impact of Incorrect Business Information Online [Infographic]
Some 62% of people say they would not use a business if they found incorrect information about it online, according ...
- Anger and Animals: What Makes TikTok Thumbnails Successful
What makes TikTok thumbnails successful? Do videos with images that spark certain emotions and use certain colors tend to perform ...
- What Makes B2B Tech Buyers Distrust Brands?
Buyers say the top things that make them distrust B2B tech brands are when vendor content is outdated or salesy, ...
- The History of Reddit: What Marketers Need to Know [Infographic]
This infographic looks at the history of Reddit, which has been growing rapidly in recent years. It covers major events ...
- The State of AI and Automation in Marketing Operations [Infographic]
How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing ...
- Are Businesses Planning to Give Their Employees Raises in 2024?
Most businesses plan to raise wages in 2024, but those raises will not necessarily apply to all employees, according to ...
- Are Job Seekers Lying About Their AI Skills?
Nearly half of recent job seekers looking for office work say they lied about their artificial intelligence skills during the ...
- The 100 Most Valuable Global Brands in 2023 [Infographic]
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to ...
- The New Business Environment for Marketing Agencies in 2023
Many American marketing agencies are finding it harder to obtain new business this year compared with last year, according to ...
- How Enterprises Are Using AI for Email Marketing
Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses ...
- Excited and Worried: How Executives Feel About AI [Infographic]
Many executives are excited about the potential for artificial intelligence to help with their work but also overwhelmed by having ...
- How Slow Website Load Times Impact Your Business [Infographic]
Everyone knows that their company's website should load quickly. But exactly how bad is it if pages are slow? What ...
- The Benefits of Using Plain Language in B2B Healthcare Content
Do healthcare B2B buyers prefer marketing content from brands that use clear, plain language? If so, what benefits does using ...
- How Well Are CMOs and CFOs Collaborating?
Most chief marketing officers say the chief financial officer at their firm is willing or very willing to collaborate on ...
- 12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic]
Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve ...
- Where Are the AI Jobs Located? [Infographic]
Which countries have the greatest number of job postings related to AI? What share of job posts in US states ...
- How B2B Firms' CRM Usage Is Evolving
B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing ...
- Are Businesses Creating AI Guidelines for Employees?
Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most ...
- Five Effective Ways to Justify B2B Marketing Spend [Infographic]
How can B2B marketers ensure they get the funds needed to execute their strategies? This infographic from DIGGrowth looks at ...
- Emerging B2B Trends You Need to Know [Infographic]
B2B professionals are increasingly relying on artificial intelligence solutions, expecting personalized experiences from vendors, and dealing with chatbots, according to ...
- Email Behavior Trends for 2023
How often do people check their email? Why do they look at their inboxes? Which devices do they use? To ...
- Martech Replacement Trends for 2023
Are martech tools being replaced more or less in 2023 compared with previous years? Which types of tools are being ...
- How to Get Started With YouTube Influencer Marketing [Infographic]
Do you want to tap into the reach and expertise of YouTube creators, but you aren't sure where to begin? ...
- Three Things Every Great SaaS Landing Page Does Right [Infographic]
According to this infographic from Instapage, three qualities of high-performing SaaS website landing pages are that they avoid tech jargon, ...
- The Top Challenges Companies Face in ESG Reporting
Environmental, social, and governance (ESG) practitioners say the biggest reporting challenge their companies face is trying to measure the impact ...
- B2B Content Promotion in 2023: Channel and Format Trends
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
- Why Employees Are Staying at Their Jobs [Infographic]
This infographic from B2B Reviews looks at how long workers plan to stay at their current jobs, as well as ...
- The State of Digital Marketing for the Manufacturing Industry [Infographic]
How are marketers at manufacturing companies feeling about their digital marketing strategies? To find out, Brandpoint partnered with Drive Research ...
- The Big Get Bigger: Five Companies Now Attract Half of All Ad Spend
WARC researchers forecast that 50.7% of global advertising spend will go to Alibaba, Alphabet, Amazon, Bytedance, and Meta in 2023, ...
- Direct Mail Marketing's Top Advantages and Challenges
Senior marketers say the biggest advantage of direct mail marketing is its personalization options and the biggest downside is its ...
- What Top Salespeople Do Differently Across the Sales Cycle [Infographic]
What is it that top salespeople—those who meet ambitious goals, have high win rates, and achieve premium pricing—do differently? According ...
- Organic Search vs. Paid Search: What's the Difference? [Infographic]
This infographic from Brafton explores the similarities and differences between organic search and paid search marketing.
- Why Some Companies Are Not Increasing Spend on Generative AI
Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT ...
- Business Video Benchmarks: Retention Rates by Length
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate ...
- Tips for Setting Up Your First TikTok Ad Campaign [Infographic]
This infographic from TikTok covers tips for how to choose the right objective and set a budget for your first ...
- SaaS Stats You Need to Know in 2023 [Infographic]
The size of the software-as-a-service (SaaS) industry is expected to grow 214% this decade. That's just one of the stats ...
- How Attitudes Toward AI Vary Among Countries and Demographics
Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries ...
- Marketers' Biggest Concerns About AI
Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating ...
- The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]
Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People ...
- The Top 50 Podcasts in the United States [Infographic]
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a ...
- 15 Billion and Counting: The Surge of AI-Generated Images Online
More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from ...
- Speed It Up: What Makes Customer Support Experiences Good
People say the most important aspect of a good customer support experience is that the company respond quickly, according to ...
- The Biggest Workplace Red Flags [Infographic]
Employees and job seekers say micromanagement is the biggest red flag in a workplace, according to a recent survey of ...
- Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]
How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" ...
- How Marketing AI and Automation Are Helping Small Businesses
Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, ...
- The State of In-Person B2B Events in 2023
Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? Bizzabo surveyed 1,757 people ...
- Four Key Benefits of Using a CRM for Content Marketing [Infographic]
This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four ...
- The Differences Between Marketing and Branding [Infographic]
The terms "marketing" and "branding" are sometimes used interchangeably. However, whereas there is overlap between the two disciplines, they are ...
- Healthcare SEO Trends for 2023: AI to the Rescue?
Most healthcare digital marketers say they believe generative AI programs such as ChatGPT will improve search engine optimization (SEO), according ...
- Why Thought Leadership Content Fails
Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal ...
- What AI Needs to Learn From Humans [Infographic]
This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its ...
- The Anatomy of a Great Blog Post Introduction [Infographic]
This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.
- Which Types of Social Media Posts Get the Most Interactions?
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, ...
- SaaS Case Study Marketing Trends for 2023
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want ...
- How Business Owners Feel About Threads [Infographic]
Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? ...
- The Marketing Searches Most Associated With Malware [Infographic]
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from ...
- How Employers' Political Stances Affect Recruiting and Retention
A significant share of workers say they would be deterred from taking a job offer if the company takes a ...