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In this Newsletter:
- 10 Tips to Help Your Blog Soar in the Search Engines (Part 1 of 2)
- Has Advertising Killed Itself?
- The Fundamentals of Permission-Based Email Marketing
- The Real Buzz: B2B Word-of-mouth Marketing for IT
- The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 2 of 2)
- Bridging the Gap: Click-to-Call 101
- Database Marketing: It's All About Creating Customers
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2006 Trends & iPod Referral
UPDATED FOR 2006! Precision email solutions company, ExactTarget, works with over 3,000 companies including Home Depot, Honeywell, and Scotts. They’re offering a brand new whitepaper, "10 EMAIL TRENDS FOR 2006", including insight on relevance, frequency, design and more. If that isn’t enough, ExactTarget offers a REFERRAL PROGRAM with drawings for Video iPod's!
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Stephan Spencer
10 Tips to Help Your Blog Soar in the Search Engines (Part 1 of 2) Blogging is one of the hottest trends on the Web. Whether yours is an individual blog, a group blog, a character blog, or a CEO blog, there's no doubt that, done right, a blog can position you as a thought leader, bring your Web presence to life, and help you engage with your customers. But with over 75,000 new blogs created every single day, and tens of millions of blogs already in the blogosphere, it's not a given that you'll get found by your target audience and develop a loyal following of readers. What can you do to pull in the crowds and to rise in the rankings? Read on as Stephan shares his secrets. Get the full story. Please note: This article is available to paid subscribers only. Get more information or sign up here. |
Tom Asacker
Has Advertising Killed Itself? The more ads look and sound the same, the more we simply let them fade into our subconscious. They become little more than background noise. What's an advertiser to do? Get the full story. |
Neil Anuskiewicz
The Fundamentals of Permission-Based Email Marketing Despite the death knell sounded for email marketing, it has persevered as the most direct and effective way to reach your customers. It's critical, however, to reach them on their terms. Here's the basics on how to send permission-based email that speaks to your clients and prospects. Get the full story. |
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A Note to Readers It's Sanskrit to Me MarketingProfs publisher Allen Weiss is (as we say in Boston) "wicked smaht" when it comes to technology issues. In that way, we complement each other beautifully. As we work on opposite coasts (he's in LA), I email him and say something like, "It would be great if..." and Allen is like Staples in his response: "Yeah, we've got that." Except this time. This time, Allen is stymied. Specifically: we can't get Technorati to pick up our blog feeds in our newest baby, the MarketingProfs Daily Fix blog. And as all of your bloggers know, that makes us the ugly girl at the school dance: pretty much invisible.
This past weekend, I posted a version of the above on the MarketeingProfs blog, and I sought solace and solutions from our audience (and, by the way, the issue is ongoing—so feel free to chime in if you can provide either.) After I posted it, I realized we are far from alone in our confusion. My new friend Eric Kintz, who writes a blog called Marketing Excellence for HP, posted a similar query in his excellent blog, and this week's Premium author, Stephan Spencer, delves into the subject of blog search in the first of his two-part series. Al I can say is: Hooray for individuals like Stephan! Until next week, Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs PS: And, by the way, after dealing with this stuff, I'm amending one of my blog posts from last week — "Got Traffic?" In it, I wrote about the frustration of blogs as a publishing tool—that you might deliver your content to your audience faster than take-out Chinese, but the same old publishing rule of growing your audience one reader at a time still applies. The amendment is this: the same old publishing rule still applies, but some of it is written in technical Sanskrit.
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Tim Kitchin
The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 2 of 2) Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that rely upon telephone and post. But they fail to address the root cause of customer abuse—data gathering, CRM, and analytical processes that systematically abuse customers without their knowledge. Here is the second of a two-part argument for an identity preference service to protect the integrity of the entire relationship marketing industry. Get the full story. |
Scott Petinga
Database Marketing: It's All About Creating Customers Database marketing is about creating customers. Once you have a customer, you have a first sale and an opportunity to make the second, third, and more sales over time. But if you settle for a single sale but lose the customer, you must start over and resell each and every time. Get the full story. |
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