Member Profile

COMMUNITY NAME
ReadCopy
Email Address
   
MarketingProfs Member Since
April 9, 2003
Company
ReadCopy
Job Title
Freelance Copywriter
About
Andrew has worked in marketing for over 18 years with mainly blue chip companies. He has superb business and writing experience, and understands the need for well-targeted, concise, benefit-led copy.

On graduation from Leeds Business School, Andrew joined a succession of blue chip businesses (BT, Marconi (now Telent), ntl, Virgin Media and npower).

As a key member of the marketing and design teams he wrote and co-ordinated website copy, DM and sales promotion campaigns.

Andrew has also had also used his considerable skill to undertake contract business for various other businesses (i.e. Jessops, Next, Dunelm, Mills, Best Western) to name just a few, providing them with various project management, design and copy skills.

He is now ‘going it alone’ as a freelance copywriter and is currently writing for agencies and clients in a wide range of sectors including consumer retail, health, IT and leisure.

Andrew brings a fresh, creative approach to his copywriting and his high professional standards ensure copy is delivered on time, to budget.
Total Questions Asked
20
Total Questions Participated
799
Total Answers Accepted
485
Expert Points: Cumulative Total
27604

Responses from ReadCopy

Question Title
continuation on my inquiry...how to shift to a marketing career? Closed 3/1
Mattel Barbie's advertising & marketing stratgies in a non-american country. Closed 2/29
I'm in advertising... but I want to specialize Branding... where? Closed 2/29
Crib sheets for marketing students Closed 2/29
single marketing plan Closed 2/28
radio advertising Closed 2/28
Sports Mktg: Opportunity, career-related scope, books, info & how to proceed Closed 2/28
What is the brand's concept presentation? Closed 2/27
Advertising channels for a bath furnishings store Closed 2/27
what is PR Manager Closed 2/27
Rebranding a dying mall Closed 2/25
How to get a venture capitalist to fund a business Closed 2/25
Suggestions for a marketing plan Closed 2/25
Out of Points, But Not Questions? Closed 2/23
How do I define/redefine the brand for a sports team? Closed 2/23
Best in World Class Sales/Marketing Core Processes Closed 2/17
How should we enter new markets? Closed 2/17
Are search engines becoming extinct? Closed 2/16
Value proposition Closed 2/12
Should I have a different brand for different markets? Closed 2/11
PR and Advertising for a psychiatric clinic Closed 2/11
Pricing in a Proposal's Executive Summary Closed 2/11
Non profit on the web - tips for successful advocacy campaign Closed 2/10
Jargon busters: unusual marketing terms Closed 2/10
Is there a book, case study or other reference piece on how a company was launched and grew nationally through PR (primarily) Closed 2/10
Previous 1 2  5 6 7 8 9 10 11 12 13 Next