Member Profile

COMMUNITY NAME
ReadCopy
Email Address
   
MarketingProfs Member Since
April 9, 2003
Company
ReadCopy
Job Title
Freelance Copywriter
About
Andrew has worked in marketing for over 18 years with mainly blue chip companies. He has superb business and writing experience, and understands the need for well-targeted, concise, benefit-led copy.

On graduation from Leeds Business School, Andrew joined a succession of blue chip businesses (BT, Marconi (now Telent), ntl, Virgin Media and npower).

As a key member of the marketing and design teams he wrote and co-ordinated website copy, DM and sales promotion campaigns.

Andrew has also had also used his considerable skill to undertake contract business for various other businesses (i.e. Jessops, Next, Dunelm, Mills, Best Western) to name just a few, providing them with various project management, design and copy skills.

He is now ‘going it alone’ as a freelance copywriter and is currently writing for agencies and clients in a wide range of sectors including consumer retail, health, IT and leisure.

Andrew brings a fresh, creative approach to his copywriting and his high professional standards ensure copy is delivered on time, to budget.
Total Questions Asked
20
Total Questions Participated
799
Total Answers Accepted
485
Expert Points: Cumulative Total
27604

Responses from ReadCopy

Question Title
Flash websites bad for Search Engine Optimization? Closed 2/10
Expert "Branding" and Segregation - The Death of Creativity? Closed 2/9
Why did the Pet Rock do so well? Closed 2/9
Flash Pricing Closed 2/9
King of Customer Retention? Closed 2/9
How important is loyalty program, groups meet when it comes to building a strategy Closed 2/9
Marketing an outdoor sports stadium Closed 2/7
Flawed Point System? Closed 2/7
Ideas on good campaigns to generate corporate hospitality revenue for a tourist attraction? Closed 2/6
The INs and OUTs of a reseller program? Closed 2/6
Web Copy Closed 2/6
Problems with HTML Closed 2/6
Help! I need a strategy for reaching my target market! Closed 2/6
Getting Sales and Marketing aligned Closed 2/5
Best Practices In Webinar Strategy & Execution. Closed 2/5
Builder has concerns about launching a Marketing Proposal Closed 2/5
Strengthening an existing brand and positions that do so? Closed 2/5
USA rules on offering the chance to win a big prize to draw customers at a trade show Closed 2/5
Loyalty Cards programme investments+ROI Closed 2/5
How to Market one of the oldest business schools in India whose stocks are dipping? Closed 2/5
I need ideas on how to promote a Church for growth in membership. Closed 2/5
Viral Marketing Closed 2/4
Will a different channel of distribution help in car sales? Closed 2/4
Marketing a photography practice Closed 2/4
Positioning a near commodity Closed 2/3
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