Member Profile

COMMUNITY NAME
bobhogg
Name
Bob Hogg
Email Address
   
MarketingProfs Member Since
August 30, 2001
Company
Marketing Ability LLP
Website
www.marketingability.co.uk
Job Title
Marketing Educator
About
I started out on my marketing career with a Master’s degree in Marketing from Newcastle University (that's Newcastle-upon-Tyne in the UK)

My early commercial career included marketing roles in the pharmaceuticals, floor-coverings and livestock/meat industries for companies such as Beecham Group (now part of Glaxo Smith Kline) and Unilever among others.

I then bought a franchise licence to establish a Prontaprint high-street print business in Peterborough (that's in the UK too!) I also worked for the franchise company itself developing regional marketing support and training facilities for franchisees and ultimately joined the board of Prontaprint plc as UK Marketing Director.

In 1997, having resigned from Prontaprint plc, I sold my Prontaprint business and set up my own marketing training business - Pointer Marketing.

In 2005, I joined with 4 colleagues to form Marketing Ability LLP - a company to provide training and education from marketing marketers. See our website at http://www.marketingability.co.uk
One division of Marketing Ability is Peterborough College of Marketing which provides courses accredited by the Chartered Institute of Marketing.

A member of the Chartered Institute of Marketing (CIM) since 1971, I am a Chartered Marketer, and am also an examiner for CIM professional qualifications.
Total Questions Asked
2
Total Questions Participated
249
Total Answers Accepted
184
Expert Points: Cumulative Total
12847

Questions by bobhogg

Question Title
Affinity marketing in financial services Closed 7/15
Use of Balanced Scorecard in the Public Sector Closed 6/18

Accepted Answers from bobhogg

Question Title
Brand Book Accepted 10/23
Looking for research on Marketing ROI and MPM Accepted 10/21
Conciseness Accepted 8/29
Putting my dissertation idea into a question Accepted 8/14
Certifications for Marketing? Accepted 8/10
Marketing a City/County with multiple partners? Accepted 8/7
efect change brand name Accepted 8/2
Creating a Marketing Dashboard Accepted 7/31
Hot Issues in marketing Accepted 7/31
Undergraduate or Postgraduate Accepted 7/19
Chartered ins. of Marketing or an MBA foc. marketi Accepted 7/2
Rugby Fashion Brand, FRONT UP needs a tagline Accepted 6/26
CORPORATE IMAGE MANAGEMENT Accepted 6/25
Require a rebrand template Accepted 6/22
Need from marketing curriculum? Accepted 4/27
CIM Diploma's for online marketeers? Accepted 7/6
Multi Choice Question Research Accepted 7/3
Communication strategy!!!! Accepted 3/25
Traditional Branding Accepted 3/14
Key Marketing Metrics/Accountability Events Accepted 3/9
Strategic direction Accepted 2/17
Town Branding - Trend Accepted 2/14
Research sources for dissertation Accepted 2/13
Dissertation HELP needed! Accepted 2/5
feedback on dissertation aim needed--IMPORTANT Accepted 2/2
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Responses from bobhogg

Question Title
Regional User Group Conference Name and Tagline Closed 7/31
Tea Marketing Closed 7/20
Best format for Customer Satisfaction Survey Closed 7/3
What are the secrets to brand success? Closed 5/15
Dissertation Assistance-Market share & market grow Closed 3/6
Marketing Versus Strategic Direction Closed 2/18
Power Point Presentation Closed 1/31
New spellcheck feature added Closed 9/25
what are the top 5 benefits of brand consistency Closed 6/28
How do I convince mgmt of the value of marketing? Closed 6/26
TOPIC ON RETAIL INDUSTRY Closed 6/26
when do you change your marketing strategy? Closed 6/1
in wonder of customer behavior in response of e-ca Closed 5/23
Master Thesis Closed 5/19
Bookstore seeking a new marketing strategy Closed 5/19
direct marketing Closed 4/26
Macro/micro enviroments Closed 4/25
Homework Dump!!! Marketing communications of Tesco Closed 4/10
NEED A NEW NAME FOR EXISTING COMPUTER COMPANY Closed 4/6
How do I write a proposal eg. salary raise? Closed 4/5
Differentiation and models for expansion Closed 3/1
How do I write a training proposal? Closed 2/14
Berry brand name - is my idea OK? Closed 2/14
how to measure Closed 2/13
Branding as a source of competitve advantage Closed 2/13
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