Member Profile

COMMUNITY NAME
steven.alker
Name
Steve Alker
MarketingProfs Member Since
July 24, 2017
Company
iSimutron Ltd
Website
www.iSimutron.com
Job Title
CEO
About
I am a science graduate from St Andrews who moved into Sales and Marketing Management, but first I acquired a couple of years of Operational Research and Optimisation work. The latter along with sales forecasting and CRM was my secret weapon for the next 30 years, allowing me to be the top salesman, top marketing manager and most profitable sales director my employers had ever employed. I acquired the tools of salesmanship and then sales and marketing and applied them to good effect. I formed iSimutron ltd two years ago to offer profit optimization services allied to sales and marketing consultancy services. You need the latter to drive the former through to success. It is an odd market. My target is the mid-cap companies where optimization and linear programming are unknown, so I am selling an unknown to the unknowing. It would be easier to sell "Astrology Readings for Profit"! Outside the FTSE, what I do is unknown and I have few competitors. Essentially, we sell profits.
Total Questions Asked
27
Total Questions Participated
1322
Total Answers Accepted
1079
Expert Points: Cumulative Total
1329

Questions by steven.alker

Question Title
The seemingly imbalanced state of our forum Closed 3/3
Anyone remember Analogue Computers? Closed 9/23
Marketing Scottish Contemporary Author Closed 10/6
Carbon Footprint Estimate for Printing Closed 9/27
Multiple Websites One Account KeyWord Conflicts Closed 9/3
Iterative Forecasting Closed 4/5
Credit crunch, parsimony or "supply and demand" Closed 3/10
Bloopers, bloomers and idiocy in forecasting! Closed 6/30
Can you clearly read and then use this survey? Closed 2/9
Setting Spreadsheets to Music for Marketing Closed 10/5
Remembrance Day Closed 9/11
Model for “Internet Marketing" opportunities? Closed 8/26
Sinners and Saints Needed:A Market for Indulgences Closed 2/25
Shelly's Birthday Closed 1/14
What can we do to minimise abuse of this site? Closed 10/24
Viral Marketing and a Closed 10/18
We appear to be 20,000 questions old! Closed 9/14
Conciseness Closed 8/29
To Blog or not to Blog. Or how to Blog. Closed 6/17
Tables or Columns - Please Closed 6/12
New Sales Forecasting Product. Guidance Please! Closed 4/14
I'm mounting a takover bid for Christmas Inc Closed 12/25
Optimizing Sales Team Performance Closed 10/2
Are we conning software sales recruits? Closed 5/12
Marketing-Speak - What do you think? Closed 4/13
 1 2 Next

Accepted Answers from steven.alker

Question Title
When rebranding what happens to older case studies Accepted 12/3
Agency hourly rate web design/dev? Accepted 3/1
Why would prospects conveniently ignore key info? Accepted 2/27
The Use of Food Procurement Services Accepted 2/26
Is SMPP Software is best to send bulk sms Accepted 2/19
End-user lifestyle metrics? Accepted 2/13
Favorite RECENT Marketing Books Accepted 1/30
I have been set this task for strategy Accepted 9/13
Global Headquarters Photography Accepted 9/11
How to produce an "error file" using spellcheck Accepted 9/1
How to locate Amazon Data Accepted 8/13
corporate social responsibility for a mall? Accepted 8/8
Forecasting Financial Prospects of Business Ideas Accepted 9/4
20% off orders Accepted 11/18
I need questions for a marketing audit Accepted 11/14
Post-event action plan? Accepted 11/7
Average Open Rate and Click Rate for Email Blasts Accepted 11/15
Marketing department mission & vision Accepted 10/30
Email Deliverability Issues Accepted 10/27
How can I get all marketingprofs members vote? Accepted 10/24
What to do with an empty trade show space? Accepted 10/22
How to Find customers for Green tea extract Accepted 10/22
Auto online survey reports Accepted 10/21
Where To Find More Buyers For My Website Sale Biz? Accepted 10/20
Peter (henna gaijin) reaches the Century Club Accepted 10/20
 1 2 3 4 5 6 7 8 9 … 43 44 Next

Responses from steven.alker

Question Title
The seemingly imbalanced state of our forum Closed 3/3
Email Service Providers-ESP's-for large businesses Closed 10/3
Anyone remember Analogue Computers? Closed 9/23
Marketing Scottish Contemporary Author Closed 10/6
Marketing strategy question about Al Ries's theory Closed 3/27
Integrate Mobile Into B2B Marketing with CK Kerley Closed 10/29
How to enter US content managent market? Closed 10/27
Creating a business Facebook Account Closed 10/26
Courtsey visit to client Closed 10/5
Carbon Footprint Estimate for Printing Closed 9/27
Multiple Websites One Account KeyWord Conflicts Closed 9/3
Good design is all about effective communication? Closed 6/24
Marketing a New Fashion Line Online Closed 6/21
Dave Krehbiel Needs Your Help! Closed 6/17
Guidelines for branch office marketing Closed 6/11
Using lists safely - screening? Closed 6/7
what to say and what not to say Closed 5/8
Looking for a social media expert Closed 4/26
Foot in the door for Digital Elevator Advertising Closed 4/24
salesforce: Accounts as people rather than sites? Closed 4/22
Does an offer increase response in direct mail? Closed 4/21
Looking for a person! Closed 4/19
which product has never been to decline stage of PLC Closed 4/18
Marketing Book That Should be Written Closed 4/5
Iterative Forecasting Closed 4/5
 1 2 3 4 5 6 7 8 9 10 Next

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