Know-How Exchange : Other

What exactly does an image consultant do? Who is your primary target audience? Where? What unique and compelling benefit should they expect if/when they retain you?

You are wise to deal with the brand name and tagline together. Have you begun thinking about your business/marketing plan yet? How is your target audience going to learn about you?

Heeey prachi.kesarwani,

So here's the deal...it sounds like you want a good tagline to go with the name of your business. So tell me...

would I be right to believe that if you were being an image consultant for Soccer Players...and you left the athletic industry altogether to become an image consultant for Political figures that your approach would be different?

Now if that's true...please share with me what kind of ideal client you plan on building your brand around?

...and what of culture would you like to create for your ideal customer?

Also will this be a local brand, a national brand or an international brand?

Will you be creating a brand focused on one particular gender or all genders?

The more I understand about your intentions the easier and quicker it will be to design a tagline for that market. Thanks for your input.

Your Servant,

Lovingly Deremiah *CPE, (Customer Passion Expert)