Know-How Exchange : Taglines/Names

(Aside: your desire to connect monkeys to your customer base may be confusing at first glance, since people won't immediately understand that the product sold is for human use nor understand how a monkey's face connects to human beauty.)

Capuchin Cream
Monkey Face
Bee a Monkey
Go Ape For Beauty

Thanks Jay. Agreed, we're planning to keep the brand name smaller on the packaging, and will highlight that it's "beeswax Face & body cream". The packaging is yellow and has a bee on it, similar to Burts Bees, so we're hoping that will help not confuse people.

FYI: target customer is friends, family, farmers market attendees, and whole foods type crowd that wants an all natural solution, but works equally as well as expensive face creams.

Apiary Beauty Creams

Cheeky Monkeys Natural Creams

Longtail Body Creams for Charity

I think to tell the story you'll need a name and a tagline. I thought of Tom's shows; one to one. get a pair, give a pair.

So my ideas would be coupled with a corresponding tagline.

B2U
Hivelove
Hive 2 help
Golden kiss
kiss
kiss of kindness
reciprocate
4theHive
Hive2Tribe
Helping Hands Honey Cream
Drop of love
Drop of Honey
Sweet Charity
Charity Cream
Cheek 2 Cheek

"A kiss of love from your hands to others"
"A kiss of honey supports others in need"
"Every drop helps others in need"
"Get a little, give a lot."

Save the monkey for an element in the branding. It's too much to try and explain in the name itself.

Does your target audience associate beeswax with face and body cream? It seems like a stretch, but then I'm not in your target audience.

You are trying to marry 3 different concepts: (1) beeswax, (2) face/body cream, and (3) service monkeys. Too big a stretch IMHO. Pick one and really nail it. The others can be covered in small print on the back of the package and in your spiel.

My vote would be "great face/body cream" with some description of the benefit. (Does it moisturize, clarify, tighten/firm, make you look younger, improve complexion, etc.?) If that's the most important benefit for your target audience, they will buy it, regardless of the ingredient or what you do with the money after you have it. If they don't value the benefit, they are not likely to buy, even if someone they don't know might be helped by a service monkey.

I appreciate the responses doublebbogue and mgoodman! Great ideas all around.

mgoodman - to answer your questions, some people do understand the benefits of beeswax. Burt's Bees has certainly made it much more popular and recognized as a beneficial ingredient. However, not everyone understand the advantages of beeswax, and there is a certain element of education that needs to occur.

I'd say our target audience is the "whole foods" customer, someone who is concerned with chemical ingredients and is looking for all natural solutions. We won't be located in CVS or high end salons, mainly online and farmers markets.

It seems like every cream out there talks about moisturizing, firming, healing etc. I'm hoping to find a way to stand out and my thoughts are that if we have a cute name involving something with monkeys, and people see a picture of a monkey on the label, it'll draw them in to read more.

mgoodman - Understood, appreciate the insight and feedback. Agreed on all accounts, i'll keep thinking on it but will likely steer in your direction.