Question

Topic: Website Critique

Logo Feedback

Posted by Anonymous on 7/9/2010 at 12:18 AM ET 150 Points
This is a very rough draft from the web designer - website has been promoted to "foodies" who understand the concept of men foodies who also love wine.

At the moment, we are evaluating the logo, colors, overall "look" - it will have a side column that is not yet completed - the recipe needs work, web designer is not a cook. I think the color is too pink, should be a deep red instead - also would like feedback on the logo.

https://menwhowine.com/template.html
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Bill Schick on 7/9/2010 at 12:29 AM Member
    Men Who Wine -

    The logo looks a bit clip arty, and does not gel well with the type used for the name. The symbol is far too light to go with the text. The rendering of it could also be a lot cleaner. Don't love the wine spilling out of the glass.... it's distracting and doesn't provide you with value. The type choice is okay... but not quite there... Hope this helps.
  • Posted by Inbox_Interactive on 7/9/2010 at 7:51 AM Accepted
    Regarding the logo, I think it's a clever combination of the gender symbol and a wine glass (and I think I follow as to why you spilled a drop), but I can't say that I really like it as a logo.

    I'm not a logo designer, however, so I can't tell you what I would differently.

    I agree that the whole thing looks slightly "clip-artish" and sort of flat. I understand this is a work in progress, but there are lots of techniques out there that will give the site more depth and richness. I think that your site will need a more sumptuous, luxurious feel given its content and target market.

    At the end of the day, though, the content and ease of use are going to rule whether people find value in the site, so as dollars and time are in short supply, focus on those issues before anything else.

    Good luck!

    Paul
  • Posted by mgoodman on 7/9/2010 at 12:44 PM Moderator
    I agree with Bill and Paul. The logo is too "clip-arty" and almost amateurish looking. Not sure I even like the idea of the male symbol attached to a wine glass. It's like a rebus ... requires too much "translation" in the [male] brain.

    I'd re-think the approach.

    BTW, did you start with a clear Creative Brief for your designer? If so, maybe the problem lies with the creative brief, not with the designer. If not, that's the place to start. If the Creative Brief clearly lays out the look and feel you want, the designer won't be trying to "be so creative" with your logo design.
  • Posted on 7/9/2010 at 1:26 PM Member
    Yes, I agree, the logo looks clip-artish. It also doesn't really look like a wine glass to me (but that might just be me). The website looks a little basic, are there not any other pages or information besides the receipe?

    Maybe having other graphic elements on their would help it look a little more enticing. The food picture looks good though!

    For logos, having a picture incorporate isn't always best. Even just having unique text or small graphic elements gives you an original logo but also makes it look simple, clean and professional.

    Hope this helps. I've done some logo work in the past and I know how hard it can be!
  • Posted by Jay Hamilton-Roth on 7/9/2010 at 1:50 PM Member
    You're trying to combine men + food + wine, but the logo only shows men + wine. Also, are you trying to promote community or just the single man + food + wine? If you're going for community, showcase the men, not a male symbol.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Website Critique)