Know-How Exchange : Strategy

You'll be out of point soon, but sales is a process. Find the right people to contact. Contact them. Close the deal.

Ask your friend what attracted him to the vitamins?

Michael

Why or how would you offend anyone?

If the plan is to approach balding men on the street and pitch them the vitamins, yes, that could be "offensive," not to mention unproductive.

There are so many men looking for hair-loss solutions, though...why not just be somewhere they can find you? Then you won't be offending anyone, you'll be solving a problem.

The most obvious solution to me would be to sell this over the Web and construct a marketing campaign where customers are coming to you, not the other way around.

You need to be careful about making medical claims, etc., of course.

Is he just a reseller? I assume this is not his own formulary.

I assume he feels he is offending someone by walking up to someone and saying "hey youre getting bald, wanna do something about that?" Rather than approach them about their hair, ask if thinning hair runs in their family. (heriditary)

I would approach like the Avon lady. You walk into a bathroom in a corporate office, a tanning spa, a hair salon and there is a catalogue in there with a number for ordering.

There are events that create urgency to spruce up our appearance- - class reunions, weddings. I'm sure this stuff doesn't work as quick as a shot of botox, but these major events are usually planned a year plus ahead of time. Job seekers are another group to target- men seem to be more afraid of not being hired because of age than women. Divorcees. Maybe if they'd have kept their appearance up they wouldn't have lost their ex-- but men entering dating again- especially going the online route, want to look sharp.

Why do people buy snake oil?

https://thefinancebuff.com/2010/04/why-do-people-buy-snake-oil.html