Question

Topic: E-Marketing

Is This New Domaining Trend Here To Stay?

Posted by Anonymous on 3/5/2008 at 3:59 PM ET 250 Points
I recently read an interesting blog about an emerging marketing trend in the domain industry called "backwording". Seems domainers are registering domains that are spelled backwards to create a brand new platform of branding and marketing. You can read the blog at LogistikLabs.com. Anyways, my question is, will this trend take off or be hammered down with red-tape legalities and such? Any opinions are respected. Thanks.
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  • Posted by Jay Hamilton-Roth on 3/6/2008 at 9:03 AM Member
    I think neither.

    From a search engine perspective, domain names don't matter (with the only exception being ranking for keywords that are in the domain name).

    From a human perspective, a backwards name isn't more recognizable, except for those people who can do anagrams in their head. For example, why not make the trend Pig Latin names (OogleGay.com) or rotate the first letter to the last (Oogleg.com)?

    It might be something "fun" to do, but making a marketing campaign for a backwards name doesn't seem like a wise long-term strategy.
  • Posted by AdsValueBob on 3/6/2008 at 10:07 AM Accepted
    This could this be the next Pet Rock (in the domain industry)? It's appears to be the brainchild of a domain registrar wanting to boost dwindling domain name availability (and revenue).

    Despite it's potential usefulness in the search engine world, it probably would have a limited practical application because most domain names spelled backwards are garbage.

    Some examples are ispeP, ekoC, or nozamA, and are like some Martian dialect that isn't easy to remember or meaningful to the average person. We'd have to think way to hard "now what is that again?"

    If / when the press was to get wind of this, it might create a flurry of "You have to get your Backworded domain before its taken" and the squatters will hold them for ransom. Domain name sales increase because marketing created the "need" we didn't know we had.

    It has noteworthy potential to stimulate domain sales and create a new buzz but I would expect few would actually employ it in other than very niche marketing.

    Bob

  • Posted by Pepper Blue on 3/7/2008 at 4:16 PM Member
    Hi Unamedsource.

    Thanks, this is very interesting. I read all the posts and links and must say I am intrigued by the topic and how many names have been registered with backward URLs.

    However, I am skeptical (but not completely so) that this will ever have any commercial value or life, mainly because you can't pronounce them which also makes spelling them difficult.

    For example, how would you pronounce this and how would you remembe how to spell it?

    sforpgnitekraM.com

    There are certainly some top-tier names that lend themselves to this, and for the $8.95 it cost to register there isn't much financial risk, but I do think that it will take some marketing to get sustainable traction.

    At any rate, it has me thinking and I plan on keeping an eye on it!
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