Question

Topic: Taglines/Names

Tag Line Needed For Web Based Business

Posted by Anonymous on 3/31/2010 at 10:01 PM ET 500 Points
I am developing a web site for high school and college students focusing on Internship postings, career counseling, debt counseling, resume writing, etc. The business will also consist of two yearly weekend seminars to help students prepare for life. I have very good leads from college career centers and many top companies interested in posting on this web site. I am looking to call the site JoeWoo. That is a nickname I was given several years ago.

Initially, I called the site InternLoop.com; however, it limited me to brand the business. I like the JoeWoo name as it evokes fun. I have the domain purchased. What is a good tag line for this business venture?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/31/2010 at 11:56 PM Member
    JoeWoo means nothing at first glance - so that means that you must have additional information (a tagline, as a minimum) to spell out exactly what key benefit you offer.

    Why not focus on the benefit, such as: Future Present, Responsible Life, Living Edge, etc.?
  • Posted by ReadCopy on 4/1/2010 at 5:28 AM Member
    We like the name JoeWoo, it's a catchy name that could be easily remembered and as long as the tagline backs it up, could be a good asset for you.

    We have been in two minds over this one, but here are some taglines for you.

    "The Student Support Center"
    "The quickest route to student advice"
    "Supporting Students"
    "Student Counselling"

    "Student living advice direct to you"
    "Student advice for you"
    "Student support for you"

    Good Luck

    ReadCopy
  • Posted on 4/1/2010 at 1:52 PM Member
    JoeWoo:

    "Life AFTER school"
    "Life skills for you"
    "We know what to do"

    good luck Joe.

    Have fun!
  • Posted by mgoodman on 4/1/2010 at 2:00 PM Moderator
    I'm with Karen, Phil and Jay. "Joe Woo" as the name is a terrible idea unless you have several million dollars ready to promote your business and can afford to wait for your positioning message to sink in and be recalled.

    That doesn't mean you can't keep the name as a distinctive persona for the expert who dispenses advice as part of your deliverable.

    Use your company/site name and tagline to communicate (1) what you do, (2) what's in it for your target audience (i.e., the benefit or end-benefit they'll realize), and (3) exactly who the primary target audience is.

    If you can get your name and tagline to do those three things, you'll be way ahead of the game, and Joe Woo will be able to help people the way you intend. If you take up valuable attention and real estate trying to explain Joe Woo, most people will never figure out why they should care.
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