Question

Topic: Social Media

Setting Up A Facebook Business Page

Posted by wendy on 10/8/2010 at 2:28 PM ET 25 Points
My client has a FB profile. It is personal. I want to set up a FB business page for his company. I have heard so many conflicting recommendations about how to do this. Do I set up a page from his profile? Or, can I set up his page separately? And, how do I go about doing this?
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RESPONSES

  • Posted by Inbox_Interactive on 10/8/2010 at 2:30 PM Member
    Thankfully, times have changed.

    You can set it up and make yourself and your client admins, or your client can set it up and make *you* an admin.

    I'd let the client do it and then give you a set of keys. After all, it's your client's page.
  • Posted by wendy on 10/8/2010 at 2:34 PM Author
    I am definitely going to set this up for my client. My question is where is my starting point? Adding the business page under his profile? Or, am I able and is it better to create an independent FB page for his business?
  • Posted by Kevin McIntosh on 10/8/2010 at 2:35 PM Member
    Not sure what the strategy is, but you may also want to consider setting up a Facebook Group - a new feature deployed by Facebook this week, though there has been some issues with that again related to privacy.
  • Posted by wendy on 10/8/2010 at 2:41 PM Author
    The strategy is to create a social media presence for my client. He is a high end builder/remodeler. We want to add pictures of his projects and also add educational-homeowner content. I still am not clear if I can create just a business page or if it has to be connected to his profile. Where is the "go-to" place to learn about Facebook?
  • Posted by Nancy Myrland on 10/8/2010 at 10:49 PM Accepted
    Yes, connect it to his profile, and make both of you Admins. If your relationship ever ends, he can remove you as Admin, and he is still in charge. There is really no reason to have it set up independently, or as part of your profile.

    Choose the name wisely as you can't change it. You won't be given the opportunity to choose your "vanity," or unique, Page URL until you have 25 Likes, so you might want to have friends and family Like it so you can secure the URL you really want before promoting it too heavily. Either that, or have invitations posted to his Friends on his personal Profile, telling people he needs 25 likes to get his unique URL, and would love to have them stop by and Like the new page, which he will give a link to.

    Yes, do it on his profile as he and you can invite his friends on his personal Profile to Like his Page. Don't forget to build out his Twitter and LinkedIn presence too.

    Also be cautious when choosing what kind of business it is in the Settings. If you choose "Local," you are severely limited in the amount of information you can add in the Info tab of his Page. The one that is for "brand" is actually much more flexible. This is another choice you can't change once selected...as least not yet.

    Let me know if you have any other questions.

    Nancy
  • Posted by JannFitzgerald on 10/9/2010 at 12:06 PM Member
    This has never made sense to me. Why would you set up a FaceBook business page linked to your personal page. Unless I'm totally missing something ... can someone enlighten me as to the why you would want a personal and business presence together?
  • Posted by SteveByrneMarketing on 10/9/2010 at 3:13 PM Member
    try this link -

    https://www.facebook.com/help/?page=721
  • Posted by CarolBlaha on 10/9/2010 at 7:43 PM Member
    Just do it-- just like I can be carol, I can be carolfreek. Just do it.
  • Posted by mgoodman on 10/11/2010 at 3:25 AM Moderator
    As Carol says, just do it. Facebook is still figuring out the advertising/business model, so it doesn't always make sense now. Maybe they'll figure it out soon, and maybe they won't. Meanwhile, just follow the advice above.
  • Posted by Harry Hallman on 10/11/2010 at 8:35 AM Accepted
    You must have a personal account to create a business page. Just look for the “ads and pages” link” on the upper left of your personal profile. If you don’t see it click the “more” link and it will show up. Click the “ads and pages” link and follow the instructions for setting up a page.

    Add your logo and other important information. Once you are up and running, you will need Fans or as Facebook now calls them “likes”. Don’t ask? I don’t know why Facebook changed it. You can do this a number of way:

    1- Ask your personal friends to suggest the page to your friends. Anyone can send messages to their friends linking them to your page and this will get you started.
    2- Tell your customers via email and other marketing materials that you have a page on Facebook. Give them a link to your Facebook page.
    3- If you have a budget you can place Fan Ads on Facebook asking people to “like” your page. Facebook ads can be targeted by sex, age and local location.

    Tips
    I want to give you a coupel of tips that will help you take advantage of Facebook.
    1- Once you have 25 “likes” on your page you can ask Facebook to give you a personal URL like www.facebook.com/cchannaleatlanta. This is important because the normal link is full of programming garbage. When you have 25 or more “likes” go to this link and follow the directions www.facebookcom/username . You can do the same for your personal account as well.
    2- Go to this link and follow the directions to authenticate your page and start to see statistics on how many people are seeing your posts. https://www.facebook.com/help/contact.php?show_form=authenticate_page
    3- I suggest you also set up a twitter page for your business. The great thing is you can connect Facebook to Twitter and every time you post to Facebook it will automatically post to Twitter. Go here to set it up. https://www.facebook.com/twitter/
  • Posted by ckieff on 11/7/2010 at 7:40 AM Member
    I'm a little surprised that no one has mentioned the preeminent Facebook guru Mari Smith. You'll find her here: https://www.facebook.com/marismith?ref=ts and she writes extensively on all things Facebook and business and marketing.

    In answer to your basic question, you need a personal profile to validate your existence as a person to Facebook in order to then generate a business page. So it must be tied to someone's profile. The best practice is to tie it to your client's profile understanding that some day you will not be working with them in the future and they will need to keep the page running.
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