Question

Topic: Taglines/Names

Name For Internal Branding Initiative

Posted by Anonymous on 3/30/2010 at 6:47 AM ET 250 Points
Hi,

I work in software company. I , with my team, am involved in the internal branding initiative to achieve the following objectives:

1. To align employee understanding and behavior to the promises and values of our brand.

2. To align staff and business processes with the brand identity and values.

Kindly suggest a good/catchy name for this initiative. Thanks in advance
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RESPONSES

  • Posted by ReadCopy on 3/30/2010 at 8:13 AM Accepted
    I've worked on a few of these during my career and the names that tend to work the best tend to be both emotive and short and snappy.

    One of the best ones we used was "Evolve", it had a double meaning:

    1) The business is evolving
    2) We need to evolve internally to recognise the new brand

    Just one idea, but one that should work for you.


    Good Luck
  • Posted on 3/30/2010 at 8:21 AM Author
    Thanks for your reply. 'Evolve' sounds good but there is a HR training program in my organization with the same name, could you please suggest few more ?
  • Posted by ReadCopy on 3/30/2010 at 8:33 AM Member
    Ok, similar names that should be catchy and memorable are:

    "advance"
    "growth"
    "advance"
    "develop"

    Seriously, a small catchy name:

    1. Is better recognised and followed
    2. If easier to use in logos etc

    Good Luck
  • Posted by Jay Hamilton-Roth on 3/30/2010 at 9:03 AM Member
    Looking In/Out
  • Posted on 3/31/2010 at 6:57 AM Author
    Thanks for all your replies!
  • Posted by ReadCopy on 3/31/2010 at 7:30 AM Member
    Feedback is always great so come back later and let us know what you finally decided on.

    Best of luck

    Andrew
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