Know-How Exchange : SEO/SEM

You may get decent rankings on the foreign language landing pages when people type in keywords in that language (better than if you pointed them to the English site). But you may not get decent conversion rates as the people would have to do business on the English site.

The technical nature of our products requires a thorough, technical translation by a native speaker. A complete site translation for each market will not be possible at this time due to cost and time constraints. However, we have dealers in each market who conduct business in their native languages.

If we were to build a landing page with key product information and access to our dealer search map, this may serve to bridge the language barrier until full site translation is possible.

I'm hoping to find someone who has used a similar approach and am especially seeking qualified foreign language landing page translation and search engine optimization services.

Michael, I used to be a Marketing Director of a company with an international presence in 83 countries. We tried this approach and it worked to an extent, because we did get the keywords necessary to get a good listing ranking in the countries we were targeting.

However, we also had to make some changes in our customer service team. Depending on the nature of your offering, you may get calls in several languages, so you´ll have to plan for that.

There are companies to which you can outsource phone interpreting, so that at least initially you don´t need to hire staff to cover several languages.

If you want help with the Spanish version of your website, I can provide professional translation services. Please visit my website, www.site-translations.com.

Good luck with your project.
Isabel

Does anyone know of a vendor that offers accurate translation as well as SEO in Spanish, French and German?

Had contacted Global Vibrations, Inc. but they cannot furnish references.

Thank you all for the online resources and ideas. However, I'm seeking advice from someone who has used and can recommend a vendor for site translation/SEO.

Does anyone have direct experience with a vendor?

Thank you.

Not directly related, but this might help: https://blackwhite.uk.com/free.htm

That is a really good idea that you have put forth. If you plan to use the landing page in conjunction with PPC - I would suggest researching what foreign keywords are getting high search queries but with low competition per word basis.

Get on wordtracker and do some research. Google has a free keyword search tool as well. Brilliant idea to build a landing page geared towards a secondary language! I would be interested in how this works out for you.

abhishek,
The services offered by Global Vibrations are a package of SEO and landing page translation for a low price. We decided to go with full-service translation for our entire website, which is more costly but seemed to provide better service to potential customers.