Question

Topic: Copywriting

I Need A A Suggestion For A Catchy Banner Ad!

Posted by vance.rollins on 10/18/2010 at 6:38 PM ET 50 Points
Hello There,

We have an indoor golf facility. We have an AD space near the boulevard! We want to put a Banner ad for drivers to see when driving by. Something fast and highly effective. It needs to say come in play golf! Any "catchy words to invite them in to play indoor golf?

Example of one we came up with:

STOP>>PARK>>PLAY GOLF
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/18/2010 at 8:57 PM Member
    Seeing Red? See Green Instead!
  • Posted on 10/19/2010 at 4:06 AM Accepted
    Vance - to be honest, you have already done the work! Stop > Park > Play Golf says it best.

    You could say 'Indoor golf' so they get the concept and know where and what to look out for.

    When people drive past an advert there is no time for them to take in double meanings or puns. You must be direct, as your message already is. The only thing you could add is to give directions to your parking area below that headline, but only if that isn't obvious to the prospect.

    Another piece of advice: try and get another ad space further down the boulevard. Repeat the message and get twice as many people in.

    Well done - you don't need much help!

    Peter
  • Posted by ReadCopy on 10/19/2010 at 8:09 AM Member
    Too late for points, but if you want to get noticed try:

    "Play Around with Us" as a headline!

    Good Luck

    Andrew
    ReadCopy
  • Posted by marketbase on 10/19/2010 at 10:42 AM Member
    Agree, you already have the basic message! Consider INDOOR GOLF instead of PLAY GOLF

    Use that line on inclimate weather days--consider adding an addendum: Bored? Cold? Raining? Stormy (or whatever)-- PLAY GOLF!

    Best,
    jag
    MarketBase
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