Know-How Exchange : Taglines/Names

Deat Estych,

Three possible domains that are all available are currently winging their way to your e-mail in box. I hope they help both you and your client. Enjoy your summer.

Gary Bloomer
Wilmington, DE, USA

Press On Printing
The Printed Word
Golden Rule Printing
Passion Printing
In His Likeness Printing
Prints Of Peace

Well, I'm no expert in this, but..

Loaves and Fishes Printing?

(I also like Mark's Prints of Peace suggestion)

Thanks for all the great responses! I'm going to let this sit out a couple of more days to see if anyone else chimes in.

In the meantime, does anyone have an opinion on this idea:

PrintTheWay.com

Thanks!

Randall, thanks for being bold. I am certainly not offended. It's a good discussion point!

I understand where you're coming from, and I would agree with you if this client wanted this company to serve the general public. He already has a printing company that does that. He now wants to form a second company that goes after a Christian niche only.

In other words, he is NOT using the Christian affiliation to try to prove to the world that he's "honest." He's using it to market to a Christian niche.

From a business perspective, I know that this works. As a Christian myself, one of the first places I look when searching for a business is the "Christian Business Directory" that is produced in my area.

Unless we have a personal reference, none of us know who to trust when it comes to hiring, for instance, a plumber. All the Yellow Page ads look good, etc. But I feel a little more comfortable knowing that I'm hiring a company that is claiming to have the same worldview that I have.

My client is a devout Christian who is trying to accomplish a few things:
1. Grow his business with the people he WANTS to do business with: churches, Christian ministries and businesspeople who are Christians.
2. Provide services to cash-strapped Christian ministries at a rate that likely is less expensive than they can buy in the general marketplace, thus allowing these ministries to stretch their dollars farther.
3. Give back. He plans on taking 10 percent of the price of every sale and give it back to one of four ministries, with the customer making the choice.

I hope that makes sense.