Question

Topic: Taglines/Names

Independent Recruiting Company Name

Posted by karlspicer1970 on 500 Points
Trying to come up with a catchy Company name with a positive impact in the independent recruiting industry. I will be targeting clients that are in search of white collar positions as well as blue collar positions. I will also be focusing on placing veterans into these positions to assist service members with gainful employment. My mission is for immediate impact in the client's vacancy reduction. I thought of the following attributes as well, Rapid, Quality, Competitive and Inexpensive recruitment solutions for clients. Any assistance would be highly appreciated.
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RESPONSES

  • Posted by mgoodman on Accepted
    My suggestions:

    1. First, don't try to be "catchy." "Catchy" is a trap and a signal that you don't really have a compelling benefit for your target audience. Instead you are trying to amuse or entertain them with your cleverness.

    2. "Inexpensive" suggests inferior quality. If you really want to be seen as top quality, you need to communicate that in specific terms. Let the price support your positioning. "Inexpensive" isn't a benefit. It's an expression of what you think your service is worth.

    3. We need to understand who/where your target audience is, what unique benefit they can expect from you, and how you are different from other recruiters. "Rapid, Quality, Competitive" are not unique to you. What makes you different from others who provide the same service to the same audience? (It's also not clear what "Quality" means in this context. How would a client judge or measure "Quality?")
  • Posted by Jay Hamilton-Roth on Accepted
    Are you mostly focusing on veterans? If so, feature that in your name and/or tagline.
    Who pays for your services? And why should that person trust you to be better than the competition?
    What region/niche do you hope to serve?
  • Posted by Chris Blackman on Accepted
    You say "I will be targeting clients that are in search of white collar positions as well as blue collar positions. I will also be focusing on placing veterans into these positions to assist service members with gainful employment."

    Who is your client? The company with a position to fill? Or the candidate seeking to get placed into that position - a job-finder?

    If you're a recruitment company, you're likely working for the company with a position to fill.

    If you're seeking to help candidates further their prospects with a better job or career advice, you're something else. Recruitment companies tread the fine line between working in the best interests of their client, the company who pays the bill for recruitment services, and the candidate, who has to be treated ethically and properly throughout the process. Candidates are often casualties in the recruitment process.

    What's your particular point of difference? Faster, better, cheaper, or something else?

    If you're mainly working to place veterans into civilian roles, there may be government grants available, depending where you are, to fund services to veterans. If so, your USP might be that your services cost the employer nothing at all.
  • Posted by mgoodman on Moderator
    Consulting Melbourne is exactly right. Recruiters work for organizations seeking talent, not for folks looking for jobs.

    Perhaps we should begin by developing a clear Positioning Statement for your business. See: https://bit.ly/1R3Rv3a Then we can deal with an appropriate name (and perhaps a tagline). Otherwise we may do a great job of coming up with the wrong name.
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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