Know-How Exchange : Taglines/Names

What's the objective? If it's simply a name you need, I vote for "The Brooklyn Insider."

Brooklyn Calling
Brooklyn Ease

Hey James!

Sounds like you have a monster project on your hands! Let's see if we can find a solution.

Not to sound like a broken record, but...I have to echo the the questions posted above.

- Who is your audience? (e.g., internal, external, investors, employees, clients, potential clients)

- What is the purpose? (e.g., Update investors, general corporate reporting, report trends as an industry leader, educate clients)

Here is my intial thought:

I wouldn't worry too much about the name.

Why?

#1 - Since this is a quarterly publication, the newsletter title isn't likely to resonate as something of value. People will probably call it "The Newsletter" or "The Quarterly Review". This depends on your audience and intended purpose, of course.

#2 - You have a much bigger issue on your hands: Figuring out the most effective way to communicate all that data from multiple agencies.

Effective communication is a huge, huge, huge issue that is frequently overlooked and often outdated. Especially when the info is intended for employees.

Do you intend for your audience to not only read, but also retain all the data in one big chunk? Three months of content from 5 to 6 different entities all in one newsletter?

My head hurts just thinking about it!

Dont get me wrong; I'm sure you can create a massive newsletter. The real issue revolves around function and purpose.

No matter if internal or external, I would break it up and make it as easy to digest as possible. You may want to consider bringing in an UI/UX Design and Development consultant to help. Seriously.


Here are few general concepts that come to mind:

a) Condense the data into bite-size chunks. Short, memorable pieces of content for each division. Think along the lines of an infographic for each entity.

b) Consider giving each division it's own newsletter, and only deliver it to the people who want/need it. (But still make the info short and concise)

c) Consider increasing the frequency of the overall newsletter. In addition, get creative with how the info is delivered. It doesnt have to be crammed into one newsletter.

Need some ideas?

- Posters, email, websites, infographics, videos (custom videos are getting cheaper)

- Eye-catching flyers in the bathroom stalls, short weekly department "coffee break" meetings,

- Internal websites for employees, use Google docs or custom cloud solutions for internal feedback and project sharing,

- Custom mobile and desktop apps for employees and clients (these are becoming more affordable too), the list goes on and on.

**For HR and compliance issues, most of the items above allow you to easily integrate ways for employees to sign-off or verify they received the info.


Again, the intended audience and purpose of the newsletter play a huge role in providing a more specific answer to your issues.

Who knows? Maybe you've had huge success with big newsletters. Maybe you already know your audience loves it!

Or maybe you don't.


And don't worry; you aren't alone. Most of the people who ask questions in here get the same response from us regarding audience and purpose. Knowing the answer tells us more about our audience (you) and our purpose (help you solve a problem).

So you see, we are all in this together!


I'll follow this thread for a little while and see if you respond. If not, I hope you find my input useful.

Good luck!

- Blaine Wilkerson