Question

Topic: Taglines/Names

Words To Inspire The Nation W/space & Education

Posted by Anonymous on 4/1/2010 at 7:51 AM ET 500 Points
We are looking for a simple but powerful tagline for this program. This is a space and technology organization launching a new education program. For a national campaign, we are looking to get people thinking about their future (today’s youth) and our collective future (the nation’s exploration mission and technical workforce).

The audience is primarily 5th to 8th grade students who might not have science & technology interest/access – secondary audiences include younger/older students, families, educators, general public.

We want to evoke the following feelings: Inspiration. Excitement. A sense of hope and something greater.

As a result of the campaign, we want young people to actively consider math and science, and imagine themselves in a related career. We want people to go to our website to get involved and learn more about our activities and education programs.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/1/2010 at 9:45 AM Accepted
    Who Knows What You'll Discover?
    Live Your Dream
    Turn Science Fiction To Life
    Write Yourself In Tomorrow's History Books
    Space Explorers Needed Today. Apply Yourself.
  • Posted on 4/1/2010 at 10:41 AM Author
    Thank you Jay and Phil for responding so quickly. I am a fan of Who Know What You'll Discover, because there are so many possibilities there. A student could discover new talents, what they want to be when they grow up - or when they grow up they could discover a new technology or scientific breakthrough.

    For some reason, I feel more comfortable with "Mind" instead of "brain." Something like Your Mind, Our Future.
  • Posted by Jenni H on 4/1/2010 at 11:02 AM Accepted
    I would also ask a few 5th - 8th graders what they think. You could even have a contest and reward the winner.
  • Posted by mgoodman on 4/1/2010 at 1:00 PM Moderator
    I like the approach Jenni H is suggesting. It's probably been a few years since most of us were in your target audience. You might want to gather a group of middle school kids and see how they react to different phrases/ideas, and what words they come up with as being meaningful and motivating for them.
  • Posted on 4/1/2010 at 1:44 PM Member
    "Sharpen your skills, define your future"
    "Imagine living amongst the stars"
    "Learn now, you won't regret it"
    "We are a real life video game"

    Here is a few random ones that might work.

    Have Fun!
  • Posted by ReadCopy on 4/1/2010 at 3:15 PM Accepted
    Hi there

    'The future is in your hands' or 'your future'
    'Become Someone'
    'Work today for your future'
    'Your mind in our hands'
    'Shaping future minds'

    Hope these help
    Good luck
    Andrew and Debs
  • Posted by gregg on 4/2/2010 at 2:10 AM Member
    Explore Today to Shape Tomorrow
    Envision Today Tomorrow's Reality
    Tomorrow's Reality Depends on You Today

    Good luck with the campaign!

    Gregg
  • Posted on 4/2/2010 at 1:17 PM Author
    Thank you all for your assistance. Many of the ideas can be considered for communications directed at students as well as those directed at adults.

    We do agree that testing is needed with our audience, but we have no time for the first phase. We'd like to incorporate some type of contest to allow these middle school students to help us craft messages. I'm really glad to get theis feedback, and it will be incorporated into our planning.
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