Know-How Exchange : Other

Just got out of the shower and just wanted to say that this or previous question is not intended to be aimed at bashing Tele-Evangelist...the theme just happens to be interesting.

Also for those of you who may not know what a "Jive Turkey" is please let me explain. Back in the day a Jive Turkey was a person who who was full of Jive (LOL).

I hope this helps.

Your Servant, Deremiah, *CPE

Great response Randall!

NFP’s EVENT FOCUSED
(WHERE’S THE CUSTOMER EVANGELISM)
Having spent some time analyzing non-profit organizations it appears a great deal of the ones that could be more successful are focusing on fund-raising over the customer service they could be providing. Why can’t they see that THE MONEY is not in the Event it’s in giving the CUSTOMER PLEASURE. Mary Kay always told us to “never look at your customers with dollar signs in your eyes. If you Serve the customer they will “Be Back”. Randall it does appear it’s all about the wrong person instead of the right person (the customer)

GIMME, GIMME, GIMME EVANGELISM
Hey Randall it does appear that the worst evangelist seem to be taking instead of giving…it really sounds strange when all you hear is gimme, gimme, gimme doesn’t it.

IMAGINE FOR A MINUTE:
If a pastor of a church said now open your bibles to John 3:16 where it reads (for God so loved the world that he gave his only begotten son…) but instead of the Bible saying that it said “For God so loved the world that he took other peoples only son’s” but he did not take other peoples children he sacrificed his only son.

Bad Evangelism has the appearance of taking more than it’s giving.
Bad Evangelism appears to forget to make a sacrifice.
Bad Evangelism leaves the love out (Now giving your only child…that’s love)
Good Evangelism gives more in appearance than it takes.
Good Evangelism makes sacrifices
Good Evangelism puts love into the equation or the transaction.

Life is a transaction that should begin with GIVING.

I wonder what would happen if the Tele-Evangelist began to send checks out to it’s customers instead of asking for checks.

I agree Randall, some Tele-Evangelist need to focus on changing so that the customer gets the love back that has been lost in the transaction.

This Thanksgiving get rid of the Jive Turkey Syndrome and bring the love back home to your customer by serving them your best every time.

Your Servant, Deremiah, *CPE

Great post Jim. I'll read it again in two hours and let's talk. Jim I like your input. You really always, consistently offer great comments. Is it possible we can work towards developing a friendship. I think we can benefit from that. Thanks again and tune in to this place in two hours to get my reply. Thanks, Is there anything I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

Telemoxie,

Thanks for chiming in. I appreciate your input on the real purpose behind evangelism. So Telemoxie why do you believe ad agencies are not working to really please their clients customers over pleasing thier clients? Would it not give them more opportunity to reach the marketplace if they could focus more on the clients customer? Well thanks Evangelist Telemoxie. Is there anything I can do for you?

Your Servant, Deremiah, *CPE

Deremiah: because the clients, who are typically short-sighted, are the ones writing them checks.

The situation in marketing today, in my view, is analogous to the farming practices of a couple hundred years ago. Folks would plow up the prarie, plant corn, wear out the soil, and then move west. Today, farmers are burning the rainforests, raising cattle until the land wears out, then burning more rain forest. Please note - those practices have very high "ROI". Salespeople and companies who use short-term oriented tactics can run the risk of alienating their potential future customers: see https://www.marketingprofs.com/ea/qst_question.asp?qstID=4258

Please note: I am not saying that all marketers are irresponsible. For example, many active contributors here are very much opposed to SPAM, and are actively promoting opt-in marketing. However, there is a subtle but very real difference between a) choosing a minimum acceptable standard of behaviour, and b) looking at the issue from the recipient's point of view, and providing maximum service to PROSPECTS.

There are also many who suggest that servicing CUSTOMERS should be a primary goal of a company. I agree, in fact, I believe that most very small technical companies should outsource marketing, so that they can focus their efforts and attentions on serving their customers. I'm most in agreement with my customers who have a long-term perspective. But I draw a distintction between servicing the needs of CUSTOMERS and servicing the needs of PROSPECTS.

Some day I hope to write a book on the subject.

Evangelist Telemoxie,

you have made a very valuable series of thoughts available to us all...continue to keep the fire burnning.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

Thanks for following up with the question. Tates got an interesting post going on. I would like to classify those tactics as gimmics. Gimmics may get a person in the door but only real relationship selling can keep them there. Thanks again Telemoxie, you're the greatest.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

I'm closing it...As "she's Pretty Smart" says it's time to move on.

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)