Question

Topic: Taglines/Names

New Pace Productions Needs Tagline!

Posted by Anonymous on 4/5/2010 at 9:25 PM ET 125 Points
My company "New Pace Productions" needs a new tagline. I was using "videos for any occasion!", but that is pretty dull. We shoot sports, weddings, music videos, corporate, pretty much anything, and we need a new tagline.

I was thinking about some like "From concept to creation," but I am not in love with that.

Can anyone help?

Thanks,
JC
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/5/2010 at 11:10 PM Accepted
    Since your business name doesn't make clear what you do, you'll want your tagline to clarify it. Your previous tagline did this ("videos for any occasion!"). Your proposed tagline "From concept to creation" (which isn't a clear benefit) doesn't.

    While your old one is dull, it explains what you do. Perhaps highlighting a couple of target markets, such as:

    Corporate and Special Occasion Video Production Specialists
  • Posted on 4/5/2010 at 11:30 PM Accepted
    Using the word "occasion" in your tag line conveys the idea of weddings and such. Too limiting...

    How about:

    "Your One Stop Shop for Professional Video"
  • Posted by ReadCopy on 4/6/2010 at 6:01 PM Accepted
    Let's split your tagline into two parts, the first part being the hook then the second part, which would focus on your proposition.
    'Setting the Pace in' would be the hook then possibly 'quality/professional video production would be the second part depending on how you want to position yourself.
    Good luck

    Debs and Andrew
  • Posted by rjohnni on 4/8/2010 at 7:38 AM Accepted
    Give the tagline the category benefit: that why the customer want the videos for.

    NEW PACE: Fine Videos. To Cherish

    ThnQ,

    RJ
  • Posted by rjohnni on 4/8/2010 at 7:42 AM Member
    Another addition...

    Fine Videos. Fresh Memories.

    Sorry & ThnQ,

    RJ
  • Posted on 4/10/2010 at 9:40 AM Author
    Thanks everyone for all the great ideas. It helped me brainstorm although nothing really hit the nail on the head for me. Any more ideas keep them coming!

    Thanks
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