Know-How Exchange : Taglines/Names

Thank you for your efforts. These are great names; however, we are still going to look for additional suggestions. Some of the names are great; however, they infringe on an existing trademark or competitive name in use. I was very impressed by the quality of people responding and I hope to help you in your endeavors as well.

Jonathan

Great Mornings!
Instant relief from arthritic pain.

Thanks for the additional suggestions. Matt, Steve, Casey and Debra, I love your ideas. We still have this request open and need more names.

Thank you for your comments. The product is a formula based on 5 well know ingredients, a High Quality Omega 3 Fish Oil, Glucosamine Sulfate, Chondroitan Sulfate, MSM and Boswellin. These ingredients are delivered in a softgel. The name that we are looking for should not be too generic like ArthriFlex or Joint Flex for several reason. These types of names are usually not available because they are competitive to similar names that already exist, they are difficult to trademark and they are difficult to come in at a high ranking using natural SEO. The name should reflect one of two strategies both of which are reinforced by some of the bright minds that have responded to this posting. The name can be a simple made up name, non-reflective of what the product does, possibly a play on ingredient names (i.e. Formula 55 or Bosweliflex) or it could be something that reflects the use of the product, which is difficult and why I'm still searching for the perfect name. Sometimes as suggested' thinking outside the box is the best solution, someone came up with the name "Joint Butter", I liked it; however, we believe it's not perfect for the mass market. The spokesperson is an x-professional athlete (All time great Pitcher, about 60 years old) and we are counting on him carrying a lot of influence. "mgoodman", you make a good point; however, I am unsure on whether or not to name the product to reflect the use, benefit or other, since the potential is great in all areas. I will follow up with you. Thank you for your continued efforts. I look forward to having a final resolution in naming this product. Thank you for all who have participated so far and I look forward toward additional name suggestions. The $1000 is still up for grabs, it will be money well spent.

Jonathan

Contact me when you're ready. We've done a lot of positioning/branding/naming projects across a whole range of industries and product categories. We're not magicians, but we do have a decent track record, and we're always up for a challenge.

FWIW, benefit names always win when you let consumers vote. That doesn't mean there are not some successful nonsense names, but they usually have lots of money to advertise and register the name and link it to an important benefit.

Golden Rose

"These types of names are usually not available because they are competitive to similar names that already exist, they are difficult to trademark and they are difficult to come in at a high ranking using natural SEO."

This comment is why I suggest you use a person's name. Either someone who is a part of your on going brand story or a made up name. Dr. Zues (yes, it's taken) is an example of a name people just feel good about. There are endless names like Dr. Zues that are not a brand and not claimed in any way. Then after selecting the right name use the input from this post to create your tagline.

Also, with a person's name you may give up some ground with natural search (although the tagline will help). But a fun right name is better for social media marketing.

Hope this helps,

Steve

Just a word of caution about playing up too much on one "endorser" of the product - either by name or too much attention. If you do so, be sure to check into the person's background and "integrity-meter" thoroughly. Nothing is worse than getting (indirectly) associated with bad press through someone else's negligent actions.

Of course there's the other side: sincere testimonials by someone with great credibility can help your product soar. Good luck with your venture!

Konners is right: you wouldn't to promote a vitamin/supplement and have Barry Bonds be your spokesperson. Couldn't resist!

To all of the great minds who participated in the quest for a great name. I've gotten tremendous feedback and am satisfied with some of the suggestions. Casey, dbokatzian, mgoodman, judyjudyjudy, Steve Byrne your feedback was very good. We are finalizing the contract over the next 2 weeks and I will keep all of you informed as to the name we are choosing. I look forward towards helping all of you in future endeavors.

Jon

Carrie: I had closed the question and awarded the points last week two 3 individuals. Does the system work when the award is presented to multiple people?