Know-How Exchange : Taglines/Names

think what we can achieve together - this tagline immediately suggests "partnership" since it sort of insinuates more positive results if client works in hand with the business. cant pinpoint exaclty what sounds wrong with it, but i think it can still be stated better (to sound more impactful) if ever you choose to go with this.

understading needs, delivering results - this is good becuase it implies what your business can do for the clients. however, i think this is a bit one-sided in the sense that it only talks about what the business can do for the clients, unlike the first one which gives the impression that client is also part of the process of formulating solutions.

gain insight, deliver results - not quite there. i think i know what this one wants to relay but it sounds like it could be a tagline for an ad agency. well, thats the first thing i thought of. the message is powerful though.

listen. design. deliver - this one's short and simple - succint. i think this encompasses all the good points of the previous ones. and this is also the one that sounds closest to the kind of business youre in without sounding too stiff or too dramatic.

Think what we can achieve together.

Too touchy feely for me. Sounds like a tag line for special olympics or something. Seems to me this could raise unrealistic expectations creating problems in delivery - once you have the order in hand, do you want everyone who reads your business card or brochure "Thinking what we can achieve together"?


Understanding Needs, Delivering Solutions

It seems to me that, at the phase you will most need a tag line, i.e. approaching and signing customers, they will be thinking more of "creative" aspects of design than "needs". Yes, once the project begins, this will describe the process. But at what point of the sales process do you need maximum help from your tag line? You will be competing to get the order with models and visions... the down to earth questions about space utilzation, etc. come later.


Gain insight, Deliver Results

Other than your buddies here at MarketingProfs, I doubt many folks care whether your client gains insight or not.


Listen. Design. Deliver.

None of these words directly involve the customer. "Listen" indirectly says they are speaking, but it is still focused on the architect, not their client. "We listen, collaborate, and deliver" involves them a bit more and does not sound like an order. I don't particularly like the word, "collaborate" - but at least "collaborate" gives me the idea that the engineering firm might ask my opinion and buy me lunch, while "design" makes me think of a bunch of folks sitting at their computers away from my advice and input, drawing pretty pictures. And why are there periods between the words? Comes across as a rigid deterministic process, rather than a flexible and adaptable approach which gains support from my team at each phase.