Question

Topic: Taglines/Names

Name For A Magazine For Diabetes In Australia

Posted by michellet on 10/16/2014 at 9:37 PM ET 250 Points
This is a crowded space so I need something that will resonate with a both men and women in the baby boomer age category...This is not a health professional mag but for people living with the condition
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/16/2014 at 10:46 PM Accepted
    What's the theme - food, exercise, lifestyle, fashion, or something else? What will separate this mag from the rest of the competition? What country?
  • Posted by mgoodman on 10/17/2014 at 7:22 AM Moderator
    What unmet need do you plan to address? Why would someone in your target audience subscribe? Advertisers won't support you if you don't have subscribers. You need a unique position in your market.
  • Posted by michellet on 10/17/2014 at 4:42 PM Author
    This is an existing mag just freshening it up... Content is lifestyle, recipes, exercise, and health advice on looking after diabetes in Australia
  • Posted by mgoodman on 10/17/2014 at 9:33 PM Moderator
    One of the things I like about a name like VERVE is that it is an upbeat name that won't remind folks with diabetes that they are ill (i.e., have a disease). I suspect that most diabetics do not want to be identified by the disease -- they just want to keep it under control and enjoy their lives (like the rest of us).

    What is the name of the magazine now? Coming up with a new name seems like it could be overkill for "freshening it up." Have you interviewed some folks in your target audience to see what they like/dislike about the current incarnation of the magazine? Maybe they would have some ideas that could lead to a new name, if you are really convinced you need one.
  • Posted by Chris Blackman on 10/19/2014 at 9:23 PM Member
    So, will this magazine be competing for the same audience as Conquest, the magazine of Diabetes Australia? Which, btw, has a pretty good name...

    https://www.diabetesaustralia.com.au/Resources/Publications/Conquest/
  • Posted by michellet on 10/24/2014 at 4:53 PM Author
    Thanks everyone...all good here now- ta
  • Posted by mgoodman on 10/24/2014 at 7:59 PM Moderator
    Can we know what you decided and what the thought process was? It could be instructive for us all.
  • Posted by Gary Taylr on 11/3/2014 at 7:12 AM Member
    Hope you have decided on a name by now! Just noticed that you have a unique value proposition. How will the magazine survive not being branded a health mag when it is meant for diabetics?
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