Question

Topic: Taglines/Names

Tagline For Cleaning Supplies

Posted by Anonymous on 5/9/2011 at 1:49 PM ET 125 Points
We are a cleaning supply company that prides itself in putting our customers needs first. We take the time to help them with their decisions when they are not sure exactly what they need to do the job. We have the products that work.

Any suggestions for a tagline?
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RESPONSES

  • Posted by michael on 5/9/2011 at 2:29 PM Accepted
    My only concern is that every company can say the same...even if they don't. In fact, people will EXPECT you to do this. That means your differentiation is a "so what".

    You need another way to separate yourself.

    Michael
  • Posted by Frank Hurtte on 5/9/2011 at 2:50 PM Accepted
    We help the cleaners clean....
  • Posted by mgoodman on 5/9/2011 at 6:21 PM Accepted
    Who is the target audience? Where are they located? What's the name of the company? Why should a prospective customer buy from you instead of a competitor? What makes you different and better?

    Michael is right, of course, that the features you mention are expected in the category. They are certainly not unique or compelling reasons for a customer to select your company over a competitor.
  • Posted by shmily97 on 5/13/2011 at 9:51 PM Accepted
    Solutions Made to Measure..
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