Research/Metrics - Target Market Books and Sites from Anonymous: MarketingProfs Question 37235

Topic: Research/Metrics

Target Market Books And Sites

Posted by Anonymous on 7/25/2011 at 2:25 PM ET 50 Points

Hi,

I'm trying to get a better grasp on target marketing, positioning and segmentation. Any highly recommended books or Web sites?

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Posted by Frank Hurtte on 7/25/2011 at 2:59 PM Member

David,
I am in the final stages of publishing a book called Target Driven Sales. It builds on some of the points you are looking for. If you contact me off-line, I would be happy to share some thoughts with you....
Frank Hurtte
Posted by peg on 7/25/2011 at 4:09 PM Accepted

One of the very best books on positioning is "Positioning: The Battle for Your Mind," by Al Reis and Jack Trout. It's ten years old but don't be put off.

Target marketing has been around long enough to have some narrow titles out now -- in addition to general targeting, you can find books for targeting online markets, targeting the affluent, baby boomers, gen-Xers, seniors, the Hispanic market, etc. Connect with Frank to get the insight you need to pick a good direction.

Save segmentation for last. There are lots of titles out there; any of them will mean more if you read up on targeting first. (BTW, MarketingProfs has a nice section on segmentation under the "resources" tab.)
Posted on 7/27/2011 at 5:50 AM Member

I agree with Peg. I grabbed this book recently. The ideas, situations covered in the book are still give a fresh feeling. I also recommend this book to you.

Nishant Manchanda

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