Question

Topic: Taglines/Names

Looking For A Tagline

Posted by Anonymous on 10/8/2007 at 11:04 PM ET 500 Points
Looking for a tagline for my real estate brokerage firm. Company has been in business for over 60 years (i took over 3 years ago) and never had a logo or tagline. We have created a new website, logo and need a tagline to help us move forward. I have been a realtor for 6 years.
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RESPONSES

  • Posted by Mushfique Manzoor on 10/9/2007 at 12:49 AM Member
    Hi there

    some taglines for you to choose...........

    "Making Dreams Come True for over 60 years"
    "For the last 60 years we have made people own home"
    "You Dream, we help.. to have a home"
    "You Dream of Owning a Home, We Help"
    "For 60 years We Have Turned Dreams into Reality"

    hope this helps.

    cheers!!
  • Posted by pmw on 10/9/2007 at 7:43 AM Member
    Your tagline could be your promise (and this one is important to people looking for a real estate brokerage):

    We'll Work Hard for You

  • Posted by Jay Hamilton-Roth on 10/9/2007 at 8:29 AM Member
    What's your website's URL? Specific information is best for us to help you.
  • Posted by Jay Hamilton-Roth on 10/9/2007 at 11:02 AM Member
    The tagline should focus on the benefit to your potential customer. It's quite possible one business's tagline will be the same as another. Don't worry about that unless your tagline is similar to your competitor's (in the same market) and could result in confusion.

    "Moving Forward" doesn't say anything about how you help your clients.

    Here are some suggestions:
    60 Years Of Real Estate Expertise (reinforces your age/skill)
    Williston's Real Estate Leader (location/leadership)
    3 Generations of Real Estate Knowledge (tradition/expertise)
    Old-Fashioned Service With Up-To-Date Knowledge
  • Posted by phil.wesel on 10/9/2007 at 11:52 AM Accepted
    You can still use "moving forward" for your firm since you are talking tag line and not trademark. Also from the brevity I presume you want something short to fit on real estate signage.

    I looked at your site (hard to find) you need to register it with a search engine or two. I would recommend something along the lines

    Our Team Achieves Your Dreams
    Buying & Selling Homes in North Dakota

    I too think it is an impressive accomplishment to have a business which lasts 60 years even if you just took over. You can use tag lines which leverage the experience of your firm with the new bloodlines in your firm. i.e. We have everything your looking for in real estate.

    Hope that helps.
    Phil
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