Question
Topic: Branding
Should Company Logo Be On The Front Of A Magazine?
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Several members of our board of directors want the logo to be prominently displayed on the front cover of the magazine. Currently, the logo is on the back cover in the mailing panel, on the inside, page 3, with the publication credits and also on the inside back cover in an organizational ad that rotates.
Is there any argument from a branding perspective to put the logo on the cover? I would recommend not doing so, so the publication name, or brand so to speak, doesn't fight with the corporate name.
I would greatly appreciate any replies/responses to this inquiry!