Question

Topic: Strategy

Manufacturing Companies That Also Distribute

Posted by Anonymous on 10/5/2011 at 1:42 PM ET 125 Points
We are a North American manufacturer working with local distribution partners in Europe. Our product is complementary to a common residential product manufactured by many other European companies. In some cases, these large manufacturing companies deal direct through their own dealer network and also distribute OEM products. Unlike our local distributors, their territory has no boundaries and they generally sell throughout Europe.

What strategy works best for working with one of these manufacturing companies where we already have an exclusive distributor and not add extra cost by adding another layer in the distribution chain ?
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RESPONSES

  • Posted by Frank Hurtte on 10/5/2011 at 2:46 PM Member
    Actually the answer depends on a number of variables. We are a boutique consulting firm that specializes in distributor/distribution issues.
    If you want to reach me via my profile and provide some specific details - I would be happy to provde you with some guidance.
    Frank Hurtte - River Heights Consulting
  • Posted by Michael Richter on 10/8/2011 at 2:22 AM Member
    Hi Didier,

    as Frank already said this is depending on various things.

    As an international marketing and sales consultant livign in Germany I might be of service and answer your questions.

    Please come back via direct mail and I''ll ask what is necessary - provided I know which kind of product you are speaking about.

    Best regards

    Michael
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