Know-How Exchange : Taglines/Names

I like these. Concern is will a CEO driving a mercedes want to park in the Hot Shot Lot.... I think it is clever and will work with it...any more ideas?!! :-)

Hop 'n Shop
Shop 'n Go
The Shop Spot
The Crowne Club

Maybe take an example from parking lots by the airport but instead of Park-n-fly....

Park-n-shop

or other ideas

Rapid Parking
Express Spots
In a Flash Parking

Kings Lot

Kings Parking

Excellent ideas everyone. I have just submitted a list to the executives of some of these ideas and more. I will let you all know which ones they like and award the points. Keep the ideas coming if anyone has more. We haven't settled on one or even our top 3 yet.

Do you have a profile of your target audience? What kind of shopping mall is this? Where is it located?

Have you done some research among the people who shop at the mall frequently to see what they think and say about the concept of premium parking spots? You may get some ideas (for a name) from what they've said.

I'd think it would be important to figure out whether it's the exclusive nature of the concept or the convenience (not too much walking), or the time-saving aspect, or the "guaranteed" close-in spot during peak hours, or something else.

Otherwise, how will you know if the name you select is really on-target for your prime target audience? Or are you asking us to figure this out with tea leaves? Has any other mall done this that you know of? Maybe you can learn something from them.

The input you've gotten so far is good, but it's based on some assumptions WE are making ... and who knows how many of us are really in your target audience?

I liked Flash Parking, maybe Flash Park&Shop

Also ....

Closer to the Door
Celebrity Self Valet
Top Drawer Parking
Convenience Plus Parking
The Preferred Parking Zone

Mgoodman - great questions and good points... The shopping centers are located in the southeast. We are testing 6 centers in a variety of markets. Customer research was done and some ideas were gathered from there. This is about convenience. However, there is always the secondary customer who sees this as elitist and will park there for that reason only. I totally agree with your reasoning. There is a decision maker involved in this program and this is his pet project. his background is not marketing so while our first list was heavily based on research and clever marketing, they were not "creative" enough. I hope that clarifies a bit of the situation. I sent the list of ideas last night and I am awaiting to hear the response so I can reward the points. Flash Parking was a good suggestion too. I'll hold that just in case in wants us to brainstorm on round 3.

The Hot Spot
Stop, Shop and Go

Some good names listed. My last employer (national big box retailer) we had this for express pickup customers that had purchased items on our web site. Couple things to consider would include maximum time, obviously you want customers to stay long and shop (and purchase) but depending on how many slots you have allocated, you want to ensure they are available as needed.

Couple Names:
1. In and Out
2. Premier Parking
3. Prime Time Parking
4. VIP Parking

Good luck, keep us posted to outcome.

So you think a lot of CEOs go shopping....?

Great vehicle plate number also...

NOQ4U

as in 'No Que for You"!

TimeSaver Parking
Lucky Parking
Always Lucky Parking
My Spot
That's My Spot!

Great concept!

Good Luck!

Let me too have a go at this one...

The Parking Zone

Park Your Wheel.

My Space.

Wheel Space

May be you can have a logo similar to a Parking Sign and the name around or below it. My design house can help you to develope a logo.

Good Luck

what about something easy and clever:

Shpark (shop+park) (URL probably available?)

or just

Spark (shop+park)

others:
Parker
Parcker (these as in "park 'er" IE: park the car)
ParkitQuik
DreamPark
WhoaPark
QuickHitch

Good Luck

Close Spot
Close Spot Parking

You always think or hear, "I hope we get a close spot."

I guess you're offering a service so people can jump the queue...

Queue Jumpers Car Parking?

If this service is to be offered at a mall in the US I guess you may need to rephrase that. Does anyone in the US use the word "queue"? They used to "stand in line" when I lived there.

So maybe it's "Line Jumpers Parking".

Or "Park. Shop. Go. Fast." to describe the sequence of events to be undertaken by the person in a hurry.

It's car parking for people who have an aversion to car parking.

Good luck with it.

ChrisB

hi
here are few of my ideas...

superior parking

Access

park it safe

Convenient parking

Conveneu ( for convenient, conve+neu )

best of luck.

mustafa

thanks again everyone. I am still awaiting feedback from asset mgmt on the suggestions provided - many of which came from this forum. I hope to hear something today so I can award the points! Thanks for continuing to submit ideas. I will post the top selections soon!

Several people have mentioned VIP. I like this as an acronym, The VIP Lot ( Very Important Parking Lot ).

A chance to feel like a VIP for everyone at a modest price I'm sure but how about some visible sign for easy ID by Mall Staff and general public when vehicle is elsewhere?

Again a version of my above suggestion.

'NoQ4Me" on a window decal or car plate braggs about your service and says it all!

BestSpot
VIPS "Very Impotant Parking Space"
Hot Slot
lazyspots
MySpot
thatsmyspot
VIP SPOT
VIP Parking
MySpace (Oop's I think it's take)
In&Out Parking
Easy Park
Select Spot
Spot&Shop
Pay&Park
Pay&Stay
Pay&Shop
GreatSpot
HandiSpot
SuperSpot
QuickSpot

hi April

great response from folks here!! how about these..

First Park (first referring to top/ceo kinda ppl)
First Spot
FastPark
Fast Spot
Porch Parking (as if you are parking in the porch)
Patio Parking

hope this helps.

cheers!!