Taglines/Names - help with new tagline from BlueSage: MarketingProfs Question 19552

Question

Topic: Taglines/Names

Help With New Tagline

Posted by BlueSage on 8/15/2007 at 5:08 PM ET 750 Points

Your answers have been noted and the points have
been taken. So please help me with a new tagline.

taglines do not stand on their own, right?
If I put what the products are, herbal, natural, then I sound like everyone else.

'good-for-you-and-your-skin' seems WAY too long to me. how about you?

Got Skin generates talking, to get someone talking, laughing, opens the door to tell them more. I think my name already says it, Blue Sage Naturals, tells it's natural products and probably herbal due to the 'blue sage'.

how about ...Eczema? Rosacea? Hair Loss? Aging? Solutions here!

that's 6 words.

And I have 4000 biz cards and 1000 pens with 'got skin' on them. lol

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

RESPONSES

Posted by Jay Hamilton-Roth on 8/15/2007 at 5:59 PM Accepted

Makes your skin look years younger
Look and feel years younger
Beauty isn't skin deep. Or is it?
Makes your skin baby-soft

Because Mother Nature Knows Best
It's Your Body. Why Risk Chemicals?

Inner Health Begins With Outer Health.
Posted by BlueSage on 8/15/2007 at 7:05 PM Author

Hi all,

The products are mostly NOT about aging, they are
mostly about getting rid of rosacea and eczema, and
encouraging hair growth. [and yes, they work]. :-)

they are herbal, natural, chemical-free where possible, [shampoo has chemical surfactants [the sudsing stuff],

they are good-for-you-and-your-skin. they heal, however I am not allowed to use that word in things.
Posted by Jay Hamilton-Roth on 8/15/2007 at 8:14 PM Member

Clear up your skin problems, naturally.
Stop hiding your skin problems. Get rid of them, naturally.
Vitamins for your skin.
Feeling blue about your skin? We have smart & heathy solutions.
Posted by BlueSage on 8/15/2007 at 8:17 PM Author

ROFL Randall. Helps promote healing maybe. I cannot make any claims.

So basically, we're back to 'got skin'.

This starts them talking anyway and everyone remembers it.

I can't think of anything kicky. Hopefully others will chime in and come up with something. It's late on the east coast now.

Skin Problems? Herbal help is here!

but it's not just skin, it's scalp too. it's dog shampoo, it anything with seabuckthorn in it.
an oil few people know about, but once they do, they love the products I make with it.

Here's to your health!
I did that one for a while

I can't think of one. that's why I'm here!

Janine
Posted by Jay Hamilton-Roth on 8/15/2007 at 8:23 PM Member

Got Skin Problems?
Posted by mgoodman on 8/15/2007 at 9:53 PM Accepted

The best taglines are very specific to an important and readily-recognized unmet consumer need. In your case you have multiple audiences, so it's unlikely you'll find a specific benefit you can promise that will be equally important to all of them.

And the tagline, if possible, should register the BENEFIT, not the ingredients or the general category. Again, you don't have a single benefit ... soap is for the skin, but shampoo is for the hair, and pet shampoo is for a pet, not a human, etc.

For that reason, I'd stop trying to come up with a tagline that "says it all." It's going to be very frustrating and probably impossible. Instead try to look for an end-benefit or an end-end-benefit -- an emotional payoff -- for people who use your products.

Will they FEEL any better about themselves? Will they earn the respect, envy or gratitude of people they consider important? Will they have greater inner-peace? Will they have a lifelong connection with Sedona, or with Native American spirits?

Etc. Etc.

Hope this helps.
Posted by mgoodman on 8/15/2007 at 10:02 PM Member

One other comment about many of the suggestions: It's usually counter-productive to talk about how you cure a distasteful problem -- like skin diseases. What happens is that people remember the visual image you create of the skin problem, because it's almost impossible to visualize anything specific about the cure itself.

Many "cures" add a fragrance or other aesthetic ingredient so they can talk about that and create a positive mental picture (or smell, or feel), rather than have to force people to visualize the problem and forever associate that [negative] thought with their brand.

Even more important when you can't make/support hard performance claims.
Posted by BlueSage on 8/16/2007 at 1:43 AM Author

How about..
You Look So good!

Janine
Posted by BlueSage on 8/17/2007 at 12:14 AM Author

How about...

Blue Sage Naturals
Skin Problems Solved Naturally!
Posted by k.pohlman on 8/17/2007 at 9:36 AM Member

Hey Janine,

What about this for a tag...

"Can we give you healthy skin?.........Naturally"

Kristie
Posted by Emily Nicholls on 8/17/2007 at 10:22 AM Accepted

How about

Blue Sage Naturals: Clear Skin Again
Blue Sage Naturals: Cosmetic Restoration

I have Psoriasis and it is always on my face and my elbows. When I think of a new product that can help clear it, I actually visualize having a forehead without red spots and clear elbows- the kind a child can tug at for comfort or that I can put on the table without feeling it burn on contact. In short, I SEE "Clear Skin." To me, wow, what a concept.
Posted by BlueSage on 8/17/2007 at 4:59 PM Author

I'm leaning toward Clear Skin Again, thanks Emily.
'
What about ...
no hype skincare that works'

I listened to Mgoodman today on the seminar. And others who have been talking 'value'.

My product 'value' is no hype, herbal, straight talk, products that work, are good for any age, from newborns to ancients.
No chemicals, or very few, good prices. I guess my biggest value is 99% of the people using them see results.

Janine
Posted by mgoodman on 8/17/2007 at 9:21 PM Member

"No hype" is not a benefit. It's like saying, "trust me." Everyone says it (or implies it). Nobody says, "this is all hype and exaggeration."

Similarly, "herbal, straight talk, and products that work" are not benefits. They are features and "how you do it" and "how you communicate it."

I like Emily's suggestions, too. Your benefit looks like it's "clear skin." That's what's in it for the consumer.

Now for shampoo and pet shampoo ...
Posted by BlueSage on 8/18/2007 at 3:20 PM Author

Michael! I was lying in bed thinking of this last nite and realized before i got on here that 'no-hype' is just what you said. Well, it proves I am listening!! LOL Even if I am slow to learn sometimes.

I need one tagline for the business, not several for each product.

Healthy Skin, Happy You.
Appearance Problems? Help is Here!
[that covers all of it]

Clear Skin, Healthy Hair
or
Healthy Skin, Healthy Hair

I also like Barq's 'don't cover. restore.'

or a throw back to my Hairoism tagline, [which, by the way, all the customers that spoke up, liked]

...strength for your hair, courage to be seen

maybe get it into something like...

We give you courage to be seen in public again. but that's too long.
Posted by BlueSage on 8/18/2007 at 3:44 PM Author

I see my taglines mostly are short and staccato. Are taglines supposed to be short SENTENCES?

What about my previous suggestion? You Look So Good! ?

Isn't the tagline also to draw attention to whatever it is you are doing? If so, wouldn't the above tagline work? Or is it too many ? marks?

Don't worry, Be happy! Clear skin again!

I like Healthy Skin, Happy You.

I can't find any other word for 'appearance' that would fit in that one, I like that one too b/c it emcompasses everything.

Janine
Posted by BlueSage on 8/18/2007 at 4:34 PM Author

LOL Barq, that's because Blue Sage Naturals is the name of my company!

Dang, my hubby likes your 'skin reborn' Barq. I don't.

However...

'born-again skin' works for me. AND it trades on our Christian base and the logo. Tell me if it works for things other than skin care stuff.

not all my products are for skin, Shampoo and Hair Therapy are for hair!!

Prolly could segue into hair care from skin care.
Do other people think if it's about skin it's also about hair?
I have more men than women buying the Seabuckthorn Hair Therapy.

When people search for stuff, they search for seabuckthorn oils, seabuckthorn soap, blue sage naturals, fade stretch marks, hair loss sea buckthorn

Janine
born-again skin and hair
born-again skin and health
Posted by Mushfique Manzoor on 8/19/2007 at 10:14 AM Member

Hi there

i am in agreement with micheal goodman. how about these...

"Let Nature Take Care of you"
"Nature Cares Best"
"you are re-born"

hope this helps..

cheers!
Posted on 8/19/2007 at 1:08 PM Member

Blue Sage Naturals
It's What We Do!
Posted on 8/19/2007 at 1:36 PM Accepted

Blue Sage Naturals
Renew, Rejuvenate, Repeat
Posted on 8/20/2007 at 6:17 PM Member

Blue Sage Naturals
Naturally for You

Blue Sage Naturals
Is Good All Over
Posted by BlueSage on 8/20/2007 at 6:47 PM Author

Thanks Gregory,

I'm still trying to come up with one that fits not just skin but everything. I was prompted to close the question, so I did.

At this point, I think 'Got Skin?' says what I do. It says I do something with skin. And it always gets people talking.

Janine
Posted by BlueSage on 8/20/2007 at 9:17 PM Author

Thanks Barq.

I only have what folks have told me, so probably 65% of
my sales are from people with rosacea and eczema.
20% would be people with hair loss or thinning hair.
10% would be both sexes that want to use natural products with seabuckthorn in them. 5% is misc

100% are people who want to use herbal/natural products on their skin, vegans, people who want to be able to be seen in public without red faces. That would be the rosacea.

SO...'get the red off' would I be sued for that, since it's close to 'get the red out'?

'you look so good', does that not say what the products do?

'rosacea no more'

outwardly beautiful, inwardly healthy

outside-inside, health for the best you.

i also like 'renew, rejuvenate, repeat'.

I see what you are saying. I will keep trying.

Janine

Know-How Exchange : Taglines/Names

Question

Help With New Tagline

RESPONSES

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)

Question

Help With New Tagline

RESPONSES

Post a Comment

Related Discussions

Community Info

Top 25 Experts (Taglines/Names)

Top 25 Experts
(Taglines/Names)