Question
Topic: Branding
Sunbutter And Jelly Sandwiches - Name And Logo?
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The company that manufactures SunButter, a peanut butter "substitute" that tastes excellent, is a new alternative to peanut butter. They are partnering with a development group to expand their product into the pre-made sandwich industry, similar to Smucker's "Uncrustables." I have been asked to come up with a branding of this new pre-made sunbutter and jelly sandwich.
The target audiences are:
1. Parents with children having peanut allergies
2. Families with fast-paced lives or latch-key kids
3. Public school commodities buyers
I have an initial idea of a name, but for some reason I can't get past that single idea: Sunwiches. The idea I had for a logo would be something akin to a sunflower coming out the top of a lunchbox with a "bite" taken out of it.
Any help or ideas that you can throw at me regarding alternative names and logos, or anything else you can think of, would be greatly appreciated.
(This product is not owned by SunButter, and therefore will not have access to SunButter's branding/logo.)