Question

Topic: Copywriting

Invitation Letter For Special Event

Posted by Anonymous on 250 Points
I need to send an invitation for an event organised by my company. The problem is that we didn't decide the date yet, cause we do not know how many people will come (if more than 20, we will organise a second event, that means another date). How can I write the invitation without indicating a date, but asking for an answer (at least to see if they are interested), all these without looking hesitating?
Thank you all very much.
Nicole
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RESPONSES

  • Posted on Accepted
    What kind of an event will you hold? depending on that you can tell about the event and explain what kind of service will be during the event. you can tell about the opportunities that people will receive if they to attend to the event. you should not be beggy in your sentences. you should not show that you are in need of participators. you should only give information about the event. KEY Informations!! Or depending on the event you might even ask for ideas. And when they reply you will see how many are interested. This was a vague answer. If you can tell the event type. I will try to add more information.

    Best Luck
    Kansu
  • Posted by CarolBlaha on Accepted
    You can-- but the info on attendance will be very soft. Use the announcement to create excitement. It may tell you if anyone is interested and gauge attendance, but it won't be a real indicator.
  • Posted by Jay Hamilton-Roth on Accepted
    Why not clearly pick your goal to have 20 attendees? If you get more, then you can have a waiting list for the next event. By having a limited number of spots, you can focus your message on the importance of responding ASAP to get their spot.
  • Posted by michael on Accepted
    You can announce 3 dates. based on response, you can always combine the events.

    Michael
  • Posted on Accepted
    Camelia - you must give a firm date to have any serious response back. The further ahead it is the better the response, but you will need to check the calendar for holidays and clashing events etc.

    Your problem is getting a good response. So make sure your copy is as good as it gets. And your list too, otherwise you won't know what went wrong if it bombs. Depending on response, you can then decide if you need to contact any of the people to 'update' them on further events:

    "Response has been overwhelming and so we are organising a further event on xxx date. Please confirm you can attend."

    Or "People have indicated that while they wish to attend the event, the date is not convenient. So we have changed the date to XXX. Please confirm your booking to avoid disappointment as the event is restricted to just 20 seats".

    Adjust copy to fit.

    Hope that helps. Actually, the first piece of copy could suit both eventualities, but you just wouldn't hold the first 'event'.

    Best wishes

    Peter

  • Posted by ReadCopy on Accepted
    My recommendation would be to choose dates and print them, if you get a low attendance either combine or simple cancel.
    You might be able to do something more personal and intimate with a low number of attendees at another venue on the same date too, or visit propsects at their own premises!

    Good Luck

    Andrew
    ReadCopy

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