Question

Topic: Taglines/Names

Cool Name For Personal Transportation Company

Posted by jdgautreau on 8/3/2014 at 1:58 AM ET 250 Points
I need a cool, snazzy name for a personal transportation company in Lafayette, La. We will have luxury cars and SUV's. Although we are only a couple of hours from the BIG EASY, this is considered "Cajun Country". Ragin' Cajun' Country. Our area is called Acadiana.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Blaine Wilkerson on 8/3/2014 at 2:34 AM Member
    Is it safe to assume you want a cajun related name?

    Are you renting the cars only, or do they come with a driver?

    Are we talkin' exotic like Ferrari, Lambo, Tesla?

    Or mainstream like BMW, Mercedes, Porsche?

    Who is your customer (or who do you want to attract)?:

    Travelers/tourists?
    Prom night renters?
    Corporate?
    Car Buyers?
    Wealthy people who dont want to buy their own luxury car?
    Entrepreneurs?
  • Posted by jdgautreau on 8/3/2014 at 9:37 AM Author
    Blaine,
    Cajun related name is fine as long as it does not sound like a "Party Bus" company. Our customer base will be 30 plus years, executive types who are looking for a great night on the town, corporate executives who are in town for few days, wealthy people are do not wish to risk a DWI.
    Each of our vehicles will come with a professional, educated driver. The vehicles used will be mainstream upscale.
  • Posted by mgoodman on 8/3/2014 at 4:33 PM Accepted
    I'd suggest starting with some informal market research among your target audience. How do these folks find a transportation company? What criteria do they use to select the right company? What features are important to them? How do THEY express the key benefit they want/expect when they hire a transportation company?

    I believe that if you talk to a dozen people in the target audience you will come out with some great naming ideas. More importantly, you'll know what your marketing strategy should be.

    Don't try to sell these people your services. Just ask a few high-gain questions, listen carefully to their answers, and take detailed notes. After you've completed 12 solid interviews step back and review your notes. You will be amazed at how much you will have learned ... and you'll have some great ideas for the name.

    I've followed this recipe dozens (or hundreds?) of times for clients, and it works every time!

    And if you're concerned that you can't do it, or can't do a good job of asking the questions, setting up the interviews, or making sense out of what they said, hire a market research professional to do it for you.
  • Posted by jdgautreau on 8/3/2014 at 8:49 PM Author
    Thanks mgoodman for your response. I will definitely heed your advice.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)