Question

Topic: Taglines/Names

Nonprofit Newsletter Needs Your Creative Input

Posted by Anonymous on 7/11/2011 at 3:33 PM ET 250 Points
Hi everyone,

The wonderful nonprofit organization I work for is about to launch our new corporate partner newsletter, yeah!

However, we're in need of some creative ideas in terms of what to call it, other than the ole "Corporate Partner Newsletter".

Our nonprofit organization is an online giving community that connects donors with other 1400 grassroots charities around the world. We work with corporate partners by helping to support them on their international giving and community efforts.

The goal of this newsletter is keep our current partners engaged in our current initiatives, highlight new partnerships for potential partners, and act as a resource piece on the issues that our corporate partners care about most: corporate responsibility, international giving, corp philanthropy and grantmaking, and cause marketing.

Thanks for any thoughts you might have! Just as an aside, our tone is usually warm and engaging, yet innovative and high caliber. We like to think of ourselves as the platform that enables important work to happen, and enjoy doing so in the process
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RESPONSES

  • Posted by mgoodman on 7/11/2011 at 3:37 PM Accepted
    Matters That Matter
    Making A Difference
    The Business of Making A Difference
    The MADO: Making-A-Difference Officer
    The Other Important Work
  • Posted by mvaede on 7/11/2011 at 3:44 PM Accepted
    International Roots
    Corporate Roots
    International Care
    Responsible Giving
    Corporate Giving Opportunity or Offers

    Mikael
    B2B Marketing
  • Posted by Jay Hamilton-Roth on 7/11/2011 at 4:10 PM Member
    What's the name of your nonprofit?
    What's the URL of your website?
  • Posted by mgoodman on 7/11/2011 at 4:13 PM Moderator
    I've assumed you are https://www.globalgiving.org/ (GlobalGiving) and that you're not about to change the name.

    Interesting that you've focused on the "giving" part and not on the benefit(s) of giving.
  • Posted on 7/11/2011 at 5:04 PM Author
    Thanks for your suggestions so far colleagues! These are good and headed in the right direction.

    Yes, mgoodman, this is for GlobalGiving. We're highlighting more of the "how" with this newsletter as it is a resource for our great corporate partners, rather than the benefit. We hope that as they work with us, the benefit will become that much more clear.

    Thanks for the comment, though!
  • Posted by peg on 7/11/2011 at 6:31 PM Member
    Brilliant Giving

    ... lets you focus on the "how to" while making your corporate sponsors feel that you're enabling smart philanthropic choices ... encourages them not to miss an issue ... also underscores your organization's leadership and expertise ... and it's tremendously positive. Do go for something uplifting, as so much of the language used in corporate social responsibility is dry beyond belief.

    If you're interested, I can tell you how to get the domain brilliantgiving.com at no cost for your organization.
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